Pengaruh Kualitas Layanan terhadap Kepuasan dan Wom (Studi di RSUD Wangaya Denpasar)

Kemampuan untuk memberikan kualitas layanan yang dapat memenuhi harapan pasien merupakan strategi yang sangat penting untuk mencapai keunggulan kompetitif. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari kualitas layanan terhadap kepuasan dan komunikasi word of mouth (WOM) pada pasien rawat inap di Paviliun Praja Amerta RSUD Wangaya. Populasi dalam penelitian ini adalah semua pasien yang pernah menjalani rawat inap di Paviliun Praja Amerta RSUD Wangaya. Metode penentuan sampel dilakukan dengan metode purposive sampling dengan jumlah responden sebanyak 150 responden. Pengujian hipotesis penelitian dengan menggunakan analisis Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan., Kualitas layanan berpengaruh positif dan signifikan terhadap WOM, dan Kepuasan berpengaruh positif dan signifikan terhadap WOM

The Antecedents of Purchase Intention on Small and Medium Enterprises Product During Pandemic Covid-19 in Denpasar City

The Covid-19 pandemic has plunged the world into a global economic crisis. The recession has hit businesses, including small and medium enterprises (SMEs). Some SMEs are successfully capitalizing on economic crises by turning crises into opportunities.. This study aims to determine the role of eWOM in mediating the influence of social media and brand image on purchase intention of SMEs products. A survey was conducted from customers who experienced to purchase a product online. The data were analyzed using the SEM-PLS approach. This study revealed that brand image and social media had positive and significant direct effect on purchase intention, and indirect effect on purchase intention mediated by EWOM. This study approved that brand image, social media and EWOM are key factors to increase product purchase intention during the covid-19 Pandemic

The Antecedents of Satisfaction and Its Consequences on Tourist Behavioral Intentions: A Literature Review

Tourist satisfaction is becoming an increasingly salient topic and has drawn significant attention from academics and practitioners as it is the key factor in winning market share in the tourism industry. The aim of this paper is to provide empirical guidance regarding factors that influence satisfaction and its consequences on customer behavioral intention in tourism based on a systematic literature review. It is expected that this study will provide a better understanding of satisfaction towards a tourist destination, then a marketing strategy can be composed and implemented in order to increase tourist satisfaction. This article can be a reference for future studies on satisfaction and customer behavioral intentions in tourism

The Effect of Private Visiting and Promotion Strategy on Tourist Interest Visiting in Bali City

This study aims to determine the effect of tour guides and promotional strategies on the interest of tourists visiting Bali. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study that the guide has a significant effect on tourist interest by 43.2%, hypothesis testing is obtained t count> t table or (8,452> 1.986). Promotion strategy has a significant effect on tourist interest by 43.9%, hypothesis testing is obtained t count> t table or (8,576> 1,986). Tour guides and promotion strategies simultaneously have a significant effect on tourist interest with the regression equation Y = 9.311 + 0.372X1 + 0.406X2. The contribution of the effect was 53.7%, the hypothesis test obtained F count> F table or (53.950> 2,700)