THE ROLE OF THE BRAND IN BRINGING COMPETITIVE ADVANTAGES

No product, service or company can keep, in our days, competitive advantages on long terms. Technology, globalisation and the access at information make like every product or service can be retorted in a very short time. The only real good that a company owns is that good from the consumer’s mind. The only real good is the brand. The brand can also be named the marketing’s heart. Marketers say that using the brand is the art and the key of marketing.brand, competitive advantage, loyalty, brand`s capital

The Contribution of Psychotherapeutic Means in Developing of Adaptive Behaviours to Youth Sportsmen

AbstractThis study tries to highlight the contribution of the means psychotherapeutic in providing “guided recovery”, the sport‘s trophotrope component of training and establishes the most effective relaxation techniques that can provide increased athletic performance by accelerating the effort‘s homeostasis restoration to the pre-effort level and even at a higher level by achieving “overcompensation”. Longitudinal experimental research is applied to a group of 20 junior athletes, aged 12-15 years, and monitors the effectiveness of psychotherapeutic means represented by autosuggestion and breathing exercises (during effort) and Jacobson relaxation type, elements of Hath a Yoga, mental training and ideation techniques, autogenously Shultz relaxation (after effort) by evaluating the functional parameters (basal pulse, blood pressure before and after effort, Dorgo index recovery) in two stages before training and at the end of it. The experiment took place for nine months and showed significantly reduced results when it comes to basal heart rate (mean 4 beats/min) and systolic blood pressure (mean 0,8mmHg) in favor of the experimental group. Furthermore, the same athletes had an average value of Dorgo index recovery higher than athletes who have not been tried any psychotherapeutic techniques. The evaluation of psychic level shows that the relaxation techniques raise the recovery potential of young sportsmen. In sports recoveries, the relaxation techniques are become prophylactic procedures that serve the purpose of neuro-vegetative homeostasis normalization and accelerating psychological relaxation after effort

Traces of Radioactive I-131 in Rain Water and Milk Samples in Romania

Measurements of I-131 (T1/2 = 8.04 days) have been performed in IFIN-HH's underground laboratory situated in Unirea salt mine from Slanic-Prahova, Romania. The rain water samples were collected in March 27th in Brasov and in March 27th, 29th and April 2nd in Slanic. Also sheep milk was collected in Slanic area and subsequently measured. The samples were measured in the IFIN-HH's underground laboratory in ultra-low radiation background, using a high resolution gamma-ray spectrometer equipped with a GeHP detector having a FWHM = 1.80 keV at 1332.48 keV at the second Co-60 gamma-ray, and a relative efficiency of 22.8%. The results show a specific activity of I-131 from 0.17 to 0.87 Bq/dm^3. In the sheep milk from Slanic area the specific activity of I-131 was about 6 Bq/dm^

Resistive relaxation in field-induced insulator-metal transition of a (La0.4_{0.4}Pr0.6_{0.6})1.2_{1.2}Sr1.8_{1.8}Mn2_{2}O7_{7} bilayer manganite single crystal

We have investigated the resistive relaxation of a (La$_{0.4}$Pr$_{0.6}$)$_{1.2}$Sr$_{1.8}$Mn$_{2}$O$_{7}$ single crystal, in order to examine the slow dynamics of the field-induced insulator to metal transition of bilayered manganites. The temporal profiles observed in remanent resistance follow a stretched exponential function accompanied by a slow relaxation similar to that obtained in magnetization and magnetostriction data. We demonstrate that the remanent relaxation in magnetotransport has a close relationship with magnetic relaxation that can be understood in the framework of an effective medium approximation by assuming that the first order parameter is proportional to the second order one.Comment: 6 pages,5 figure

Stretched exponential behavior in remanent lattice striction of a (La,Pr)1.2_{1.2}Sr1.8_{1.8}Mn2_{2}O7_{7} bilayer manganite single crystal

We have investigated the time dependence of remanent magnetostriction in a (La,Pr)$_{1.2}$Sr$_{1.8}$Mn$_{2}$O$_{7}$ single crystal, in order to examine the slow dynamics of lattice distortion in bilayered manganites. A competition between double exchange and Jahn-Teller type orbital-lattice interactions results in the observed lattice profile following a stretched exponential function. This finding suggests that spatial growth of the local lattice distortions coupled with e$_{g}$-electron orbital strongly correlates with the appearance of the field-induced CMR effect.Comment: 3 figure