Marca personal y herramientas digitales: redes sociales y uso de IA generativa

Definition of personal brand and analysis of current challenges. Importance of the use of digital channels in its development. Opportunities to enhance personal brand through generative artificial intelligence. List of valuable AI tools for your construction

Social media live streaming (SMLS) in the digital news media

El social media live streaming (SMLS) ofereix la possibilitat de realitzar i distribuir vídeos en directe, en diferents formats, a través de les xarxes socials. A més, permet a l'emissor rebre retroacció de manera instantània: conèixer el nombre d'usuaris connectats i rebre missatges i emoticones dels espectadors. A través d'una anàlisi comparativa i d'estudis de casos, s'explorarà com Periscope i Facebook Live utilitzen les tecnologies SMLS i quina funció tenen com a agents destacats dins de la innovació i les tendències del periodisme digital. Així mateix, es durà a terme una revisió exhaustiva tant de les publicacions com de les iniciatives prèvies relacionades amb l'SMLS. Tot això es fa amb la finalitat d'assegurar la màxima qualitat i la solvència conceptual de les anàlisis realitzades.Social media live streaming (SMLS) offers the possibility of making and broadcasting live videos in different formats via the social networks, at the same time enabling broadcasters to obtain instant feedback about the number of users connected as well as to receive messages and emoticons from their audiences. Here, we undertake a thorough review of existing publications and previous initiatives related to SMLS. We illustrate our discussion with a number of different case studies and undertake a specific comparative analysis to explore the way in which Periscope and Facebook Live can exploit SMLS technologies, and to understand their role as leading agents in the innovation of digital journalism

Inteligencia artificial para la generación de contenidos: tendencias, casos y experiencias

This presentation explores the impact of generative artificial intelligence on content generation within the field of communication, focusing on its applications in journalism, advertising, and film. It examines current trends, technological tools, and real-world case studies from Ibero-America, alongside published books that support academic training. The session also addresses the ethical and pedagogical challenges of integrating AI into higher education, encouraging a conscious, transparent, and responsible use by both undergraduate and graduate students and faculty

Inteligencia artificial en medios locales: la experiencia de El Rancagüino y las notas algorítmicas

This presentation performs a comparative analysis of 32 articles on football matches of the O’Higgins de Rancagua club in the 2023 Campeonato Chileno, published in the newspaper El Rancagüino. Of these, 17 articles were written by human journalists and 15 were generated by content automation using artificial intelligence (AI). The general objective is to explore the differences in performance between content generated by humans and those produced by AI. The specific objectives include describing the most significant characteristics of automated sports reports and comparing the performance between human and automated writings on the same news event

Inteligencia artificial para la generación de contenidos en Iberoamérica: usos y proyecciones

Context of a survey conducted with 154 academics, researchers, journalists, media industry leaders, and students from communication-related programs at universities across Ibero-America on the use, challenges, and perceptions of generative artificial intelligence tools. While participants generally have an optimistic view of AI for content generation, there is also a consensus that the advancement of these tools should be accompanied by clear regulatory standards

¿Cómo detectar fake news?

- Definitions about fake news. - Case studies of disinformation, misinformation and mal-information on websites and social media. - Fact checking: categories and featured fact checkers

Periodismo e IA: experiencias ciberperiodísticas con inteligencia artificial

Definitions of artificial intelligence and its main uses in the news media. Differentiation (with examples) of the concept of AI with content automation. Journalistic experiences in ChatGPT. Outstanding cyberjournalistic cases in the use of artificial intelligence tools for the development of news content. List of useful AI tools for journalists, journalism students or other areas related to social communication. Main conclusions on the value of the development of artificial intelligence tools and on its pending challenges

Inteligencia artificial para la generación de contenidos en Iberoamérica: usos y proyecciones

Context of a survey conducted with 154 academics, researchers, journalists, media industry leaders, and students from communication-related programs at universities across Ibero-America on the use, challenges, and perceptions of generative artificial intelligence tools. While participants generally have an optimistic view of AI for content generation, there is also a consensus that the advancement of these tools should be accompanied by clear regulatory standards

Inteligencia artificial para la generación de contenidos: usos periodísticos en Iberoamérica

Based on the second digital edition of the book “Inteligencia artificial para la generación de contenidos en Iberoamérica: experiencias editoriales en medios de comunicación”, this presentation explores seven key applications of AI in journalism: from virtual presenters and automated newsrooms for sports coverage and election results, to generative AI experiments, audio-to-text conversion, assisted SEO techniques, article summarization, and the use of custom chatbots for fact-checking and document analysis

Fake news: ¿cómo detectar noticas falsas?

A new edition of UNIACC Workshops was held last Wednesday the 28th. In the session, organized by the School of Journalism of the Faculty of Humanities and Social Sciences of UNIACC University (Chile), the phenomenon of misinformation was studied in the session titled Fake news: how to detect fake news? The session, which lasted approximately 90 minutes, served to delve deeper into the origins of the concept of fake news; why it is preferable to use the concept of disinformation over that of fake news; case studies and data verification on Covid-19; and a survey to analyze the ability to detect hoaxes among attendees