The Divergent Statuses and Revitalization Efforts among the Ao Linguistic Group

A study that attempts to continue the discourse on language death and revitalization, and some of the socio-cultural grounds that led to marked differences in the linguistic stature of the different languages group – Poetic Mongsen, Mongsen, Jungli, and Changki, spoken by a common tribal community, the Aos of Nagaland, India

Assessing the Role of Organized-In-Store Visual-Display Determinants on Consumers’ Shopping Behavioral Intentions In India

With retail-war becoming harsh, companies desire to be rescued by using experiential approach. Consequently, visual display is gaining huge acknowledgement in the Indian retail scene. But, to our surprise, there is dearth of empirical researches in grocery visual merchandising. Retailers are always interested to have the knowledge of consumers preferences as today’s market is consumer oriented. It is at the store’s capacity to recognize the preferences of consumers’, to concede with their expectations for a grocery store. The paper reveals major visual display determinants with their relative impacts on consumers’ shopping behavioral intentions, to help the stores in deciding which dimensions are significant and required to be looked into. This study also adds to the store knowledge as which demographical cluster can be more influenced with which dimension of a store visual display. This work has been conducted through exploratory factor analysis with a varimax rotation, multiple regression analysis and cluster analysis for demographics. Few major results of the study illustrate that the display design with a focus on shelf appearance (as visual display dimensions) entices and triggers the shoppers’ outlook towards an organized grocery store. At the same time we cannot ignore the significance of color dimension in shelving the merchandise with all neatness that leads to convenience while shopping. Keywords: Indian Retail Industry; Visual display; organized grocery; multiple regression analysis 

Assessment of Shopping Mall Customers’ Experience through Criteria of Attractiveness in Tier-II and Tier-III Cities of India: An Exploratory Study

The present research attempts to develop a theoretical framework for the assessment of shopping mall customer experience dimensions. It further classifies the variables associated with retail experiences that may attract customers in Tier-II and Tier- III cities towards the malls. Exhaustive literature review and expert opinion approaches have been used to explore the evaluation criteria for the assessment of the mall experience. ISM is used to develop a structural model that represents relationships among variables at different levels along with driving and dependence relationships in the structural model. The result highlights that factors like customer value orientation, tenant mix, employees, facilities management are the most significant benchmarking criteria for customers’ assessment of their mall experience in the present study. To achieve profitable operations in these cities, retailer’s need to acquaint themselves with the expectations of customers in order to attract their attention. This indicates that it is imperative for mall managers to identify how consumers benchmark different parameters while evaluating a mall experience. Understanding the importance of such parameters will allow malls to be built according to some standard specifications that can meet a consumer’s threshold for appeal and attractiveness. The study adds to the existing literature of assessing shopping experience in Tier-II and Tier-III cities’ malls through a structural model. The most and the least dominant factors found in this study will help mall managers to develop strategies to enhance the customer shopping experience in malls

Assessment of Shopping Mall Customers’ Experience through Criteria of Attractiveness in Tier-II and Tier-III Cities of India: An Exploratory Study

The present research attempts to develop a theoretical framework for the assessment of shopping mall customer experience dimensions. It further classifies the variables associated with retail experiences that may attract customers in Tier-II and Tier- III cities towards the malls. Exhaustive literature review and expert opinion approaches have been used to explore the evaluation criteria for the assessment of the mall experience. ISM is used to develop a structural model that represents relationships among variables at different levels along with driving and dependence relationships in the structural model. The result highlights that factors like customer value orientation, tenant mix, employees, facilities management are the most significant benchmarking criteria for customers’ assessment of their mall experience in the present study. To achieve profitable operations in these cities, retailer’s need to acquaint themselves with the expectations of customers in order to attract their attention. This indicates that it is imperative for mall managers to identify how consumers benchmark different parameters while evaluating a mall experience. Understanding the importance of such parameters will allow malls to be built according to some standard specifications that can meet a consumer’s threshold for appeal and attractiveness. The study adds to the existing literature of assessing shopping experience in Tier-II and Tier-III cities’ malls through a structural model. The most and the least dominant factors found in this study will help mall managers to develop strategies to enhance the customer shopping experience in malls

City Profile: Hyderabad

The report documents the urban transformation of Hyderabad, from its founding in the sixteenth century to its present day positioning as a global centre, especially for Information Technology (IT)- and Life Sciences-based industries. Locating the city’s contemporary experience of climate in this history is important. While the city has been a key cultural and economic centre since its founding, its transformation into a global centre has dramatically altered the city’s spatial and demographic characteristics, and the texture of its built environment. Such transformations have profound implications for how heat is experienced and responded to in the city

The Syntax of Hindi-Urdu Sluicing

Through the occurrence of the complementizer and the grammaticality of non-wh-sluicing, the current study seeks to establish that the source of the sluice in Hindi-Urdu is exceptional Focus movement. This is unlike English which employs wh-movement to Spec CP followed by TP elision.The Coyote Papers are made available by the Arizona Linguistics Circle at the University of Arizona and the University of Arizona Libraries. Contact [email protected] with questions about these materials

An Analysis of Imperatives in Hindi-Urdu

This study provides a syntactic overview of imperatives in Hindi-Urdu. Imperatives are constructions expressing directives or commands. Hindi-Urdu imperatives have differing syntactic properties in comparison to other languages. The study concludes that imperatives in Hindi-Urdu carry differentiated features, [TImp, 2φ] in T (Jensen, 2004), which lead to fascinating structures.The Coyote Papers are made available by the Arizona Linguistics Circle at the University of Arizona and the University of Arizona Libraries. Contact [email protected] with questions about these materials