Fostering Co-Public Marketing and Co-productin of Public Services in Romania

The approach of several processes specific for the public sector such as innovation, public and nonprofit marketing in view of co-creation and co-production of public services is more present in the field literature, in research projects or community development strategies. Remarkable contributions, such as those of Ostrom, Osborne, Voorberg, Jacob amplify and redirect the research agenda of public sector, providing also the pillar necessary to prestigious research programmes, i.e. Horizon 2020. A core subject consists in the connection between co-production and citizen participation. In this context, the concept of ”emergence of co-production” is genuine and significant for what we call ”new economics foundation”. The social, democratic and even political aspects joined the new concepts, revealing the growth of trust in the public, governmental authorities and citizen connection through involvement in public policies and programmes development. The current paper aims to provide a new perspective in light to approach public marketing, using co-production as pillar of the process specific to public marketing. The new concept, co-public marketing derives from general concepts, such as co-marketing, and specificity offered to public marketing by necessity and integration of citizen participation within the decisional processes from the public sector. &nbsp

From public services to networks of social enterprises. Strategic trends for South-Eastern Europe

The evolution from public services to networks of social enterprises, not integrated into administrative convergence, expresses the essence of a process of institutional restructuring and reconversion based on common directions above mentioned and determined by the impact of Collaborative Public Management on Collaborative Governance. The above evolution has endemic characteristics for various European regions, in this context for South-Eastern Europe. The current paper aims to emphasise specific trends for South-Eastern European states within the construction and operationalisation of a social enterprise network system, as well as lessons from relevant models for the social enterprises, such as the American, European model. The paper achieves brief presentation of the state of the art concerning the social enterprises in some South-Eastern European states: Romania, Bulgaria, Greece, Slovenia

Social Innovation in the Local Public Sector: A Cross-Regional Approach for Romania *

Abstract. Social innovation could be understood as "new ideas (products, service and models) that, simultaneously meet needs and create new social relationships or collaboration&quot

Social Innovation in the Local Public Sector: A Cross-Regional Approach for Romania

Social innovation could be understood as “new ideas (products, service and models) that, simultaneously meet needs and create new social relationships or collaboration” (Murray et al., 2010). For the local public sector, the social innovation gains endemic characteristics, connected to better use of local resources and human resources, as well as those concerning interregional or even cross-regional cooperation. For the time being, Romania undergoes a complex process of shifting to regional organization, which essentially involves important changes with genuine characteristics of social innovation. The most obvious aspects of social innovation are expressed by administrative innovation or systemic innovation. Of course, the innovation in the public services or processes for public service delivery becomes visible through citizen orientation, involvement of new material and financial resources. In this context, the current paper aims to emphasise the main characteristics of social innovation, determined by regionalization and administrative re-organizations. The cross-regional approach comprises interregional comparative studies and it highlights the instruments for evaluation of social innovation and their application in view to substantiate the comparative studies concerning the impact of social innovation. The research methodology comprises bibliographic syntheses, comparative studies as well as socio-innovative empirical researches

Social Innovation in the Local Public Sector: A Cross-Regional Approach for Romania

Social innovation could be understood as “new ideas (products, service and models) that, simultaneously meet needs and create new social relationships or collaboration” (Murray et al., 2010). For the local public sector, the social innovation gains endemic characteristics, connected to better use of local resources and human resources, as well as those concerning interregional or even cross-regional cooperation. For the time being, Romania undergoes a complex process of shifting to regional organization, which essentially involves important changes with genuine characteristics of social innovation. The most obvious aspects of social innovation are expressed by administrative innovation or systemic innovation. Of course, the innovation in the public services or processes for public service delivery becomes visible through citizen orientation, involvement of new material and financial resources. In this context, the current paper aims to emphasise the main characteristics of social innovation, determined by regionalization and administrative re-organizations. The cross-regional approach comprises interregional comparative studies and it highlights the instruments for evaluation of social innovation and their application in view to substantiate the comparative studies concerning the impact of social innovation. The research methodology comprises bibliographic syntheses, comparative studies as well as socio-innovative empirical researches

Social Enterprise in Public Governance. The Early Stage for the Romanian Case

Social enterprise is considered a viable alternative in satisfying social needs and an essential actor within the process of reforming and developing the public sector. The hybrid type of organization (adopting business methods to satisfy social needs) characterizes the social enterprise as a complex entity at the cross-roads of public, private and non-profit sectors. Therefore, debates on specific paradigms for social enterprises were extremely challenging for scholars. The main paradigms identified within the literature were the New Public Management (the British literature) and the Public Governance (the Italian literature). This paper adopts the paradigm of public governance. The main argument is that public governance paradigm reveals the necessity of elaboration and reconsideration of previous public policies, by developing innovative relational models in cooperation with the third sector (Meneguzzo et al., 2006). In this regard, authors address to the problem of insufficient interest of the Romanian local public authorities in involving social enterprise in local governance. The paper aims at a) demonstrating that there is a strong connection between local governance and social enterprise and b) identifying the current stage of interconnecting local governance and social enterprise in Romania. Firstly, there will be elaborated an analysis of literature and specific studies and reports at E.U. level on four important dimensions – policy dialogue, producing and providing public goods and services, finances and social matters. Secondly, there will be elaborated an analysis of the current legislative directions applied to the intervention of social enterprise at local level, related to the four dimensions mentioned-above. Thirdly, the authors should be able to contribute with important discussions on how social enterprise can represent a keyactor in public governance strategies. The research methodology consists of both qualitative and quantitative methods, by analyzing the documents, reports and data within the public governance and social economy/enterprises domains

Social Innovation in the Local Public Sector: A Cross-Regional Approach for Romania

Social innovation could be understood as “new ideas (products, service and models) that, simultaneously meet needs and create new social relationships or collaboration” (Murray et al., 2010). For the local public sector, the social innovation gains endemic characteristics, connected to better use of local resources and human resources, as well as those concerning interregional or even cross-regional cooperation. For the time being, Romania undergoes a complex process of shifting to regional organization, which essentially involves important changes with genuine characteristics of social innovation. The most obvious aspects of social innovation are expressed by administrative innovation or systemic innovation. Of course, the innovation in the public services or processes for public service delivery becomes visible through citizen orientation, involvement of new material and financial resources. In this context, the current paper aims to emphasise the main characteristics of social innovation, determined by regionalization and administrative re-organizations. The cross-regional approach comprises interregional comparative studies and it highlights the instruments for evaluation of social innovation and their application in view to substantiate the comparative studies concerning the impact of social innovation. The research methodology comprises bibliographic syntheses, comparative studies as well as socio-innovative empirical researches

Social Enterprise in Public Governance. The Early Stage for the Romanian Case

Social enterprise is considered a viable alternative in satisfying social needs and an essential actor within the process of reforming and developing the public sector. The hybrid type of organization (adopting business methods to satisfy social needs) characterizes the social enterprise as a complex entity at the cross-roads of public, private and non-profit sectors. Therefore, debates on specific paradigms for social enterprises were extremely challenging for scholars. The main paradigms identified within the literature were the New Public Management (the British literature) and the Public Governance (the Italian literature). This paper adopts the paradigm of public governance. The main argument is that public governance paradigm reveals the necessity of elaboration and reconsideration of previous public policies, by developing innovative relational models in cooperation with the third sector (Meneguzzo et al. 2006). In this regard, authors address to the problem of insufficient interest of the Romanian local public authorities in involving social enterprise in local governance. The paper aims at a) demonstrating that there is a strong connection between local governance and social enterprise and b) identifying the current stage of interconnecting local governance and social enterprise in Romania. Firstly, there will be elaborated an analysis of literature and specific studies and reports at E.U. level on four important dimensions – policy dialogue, producing and providing public goods and services, finances and social matters. Secondly, there will be elaborated an analysis of the current legislative directions applied to the intervention of social enterprise at local level, related to the four dimensions mentioned-above. Thirdly, the authors should be able to contribute with important discussions on how social enterprise can represent a key-actor in public governance strategies. The research methodology consists of both qualitative and quantitative methods, by analyzing the documents, reports and data within the public governance and social economy/enterprises domains

The EU Health Technology Assessment and the Open Method of Coordination: A Relation with Potential in the Context of Network Governance

The open method of coordination (OMC)—a tool which was formalized in the early 2000s—has generated the interest of both the researchers and practitioners in the context of the new EU governance. This article is examining the literature of both network governance and OMC, with the focus particularly on one main question: is OMC a useful instrument in health policies in order to achieve concrete results by outlining norms and legislation where EU exercise limited power? Analyzing a field in which the EU competence is limited—given the budgetary implications of medicines reimbursement—from the results of the existing collaboration within EUnetHTA, we will observe the added value in this particular case of the OMC application, and the possible consequences in shaping the supranational competences. Given that the EU, with some exceptions provided by the Treaties, may only exercise actions to support, coordinate or complement the action of the Member States in the health policy, the OMC proves to be a useful tool, both from the perspective of the Member States but especially of the supranational level