Sustainability in Fashion Brands

This preview article introduces the Special Issue on "Sustainability in Fashion Brands" and presents a summary of the research. This editorial will highlight the contents and methodologies of selected papers, presenting diverse issues in sustainable fashion strategies and management. The authors conclude with a special thank you to the authors, reviewers, and the editor-in-chief for their roles in the preparation of the special issue

Brand Identity: Lecture 2

This lecture explores brand identity definitions, theory development and employs the Kapferer (1994) Brand Identity Prism to further explore the facets of brand identity

Peer Assessment guide

A "how to" guide to peer assessment for students. Outlines why it is important and the benefits when used in group work