Branding Water

Branding is a key strategy widely used in commercial marketing to make products more attractive to consumers. With the exception of bottled water, branding has largely not been adopted in the water context although public acceptance is critical to the implementation of water augmentation projects. Based on responses from 6247 study participants collected between 2009 and 2012, this study shows that (1) different kinds of water e specifically recycled water, desalinated water, tap water and rainwater from personal rainwater tanks e are each perceived very differently by the public, (2) external events out of the control of water managers, such as serious droughts or floods, had a minimal effect on people’s perceptions of water, (3) perceptions of water were stable over time, and (4) certain water attributes are anticipated to be more effective to use in public communication campaigns aiming at increasing public acceptance for drinking purposes. The results from this study can be used by a diverse range of water stakeholders to increase public acceptance and adoption of water from alternative sources

Sustainable urban water management under a changing climate: The role of spatial planning

The provision of a sustainable supply of water is an increasingly difficult task to achieve in many urban environments. This arises because of pressures related to population growth and increased per capita demand for water. Additionally, climate change is impacting the natural cycle of water in many locations, with a significant impact projected for the future. Many scholars advocate ‘sustainable urban water management’ (SUWM) as an approach that can address the root causes of these challenges. Yet the implementation of SUWM and adaptation to climate change in the urban water sector remains limited. This paper argues that spatial planning provides tools and processes that can facilitate the full implementation of SUWM goals, and adaptation to climate change. The potential of spatial planning to achieve SUWM, including sustainable urban water supply management through both supply and demand end initiatives, in light of climate change, is discussed. A framework is developed to consider a broad range of spatial planning interventions that can facilitate adaptation to climate change and SUWM concurrently. The paper provides information and tools to assist water planners achieve SUWM and a well-adapted water sector and urban environment, in an integrated, holistic and comprehensive manner, to meet future water supply needs. Achieving these goals will need collaborative activities across multiple built environment disciplines. Future research activities to advance these goals are outlined

An exploration of residential water consumption in Beijing, PRC

This thesis aimed to explore some of the factors determining residential water consumption in the city of Beijing, PRC. The current state of water supply, infrastructure and other factors determining water consumption were investigated. Motivation for the thesis was in light of increasing water demands and an impending water scarcity in Northern China. 200 household surveys were completed in Beijing. These comprised 8 clusters of 25 random samples. The sample was stratified over 8 suburbs, differing in characteristics typical to Beijing. The main factors facilitating residential water consumption in Beijing established through survey analysis were found to be; 1) household water supply 2) Private hot water supply 3) High-rise housing, and 4) increasing income. Factors limiting water consumption were found to be 1) Endemic water leakage in Hutong areas, contributing to substantial water wastage and a price increase detrimental to effected residents 2) Poor water infrastructure (ie low and intermittent pressure) in a number of suburbs limited people's ability to consume water. A high level of dissatisfaction with the quality of water in all eight suburbs surveyed was observed. Current water resources management in Beijing is inadequate to ensure future demands will be met. Sustainable water use practices are not being facilitated. Continuation of current water use patterns will jeopardise Beijing's ability to meet future demands. In order to meet these demands, it is suggested the Beijing government employ three main management strategies: 1) Increase the efficiency of water use and infrastructure across all sectors; agriculture, industry and residential. 2) Implement a pricing mechanism thus providing incentive to reduce consumption. 3) Development of alternate technologies that facilitate water consumption reduction

Recycling Water for Australia's Future - The Case of Two Victorian Cities

The State of Australian Cities (SOAC) national conferences have been held biennially since 2003 to support interdisciplinary policy-related urban research. This paper was presented at SOAC 3 held in Adelaide from 28 to 30 November 2007. SOAC 3 was jointly hosted by the University of South Australia, the University of Adelaide and Flinders University. Themes and Key Persons SOAC 3 focused on the contemporary form and structure of Australian cities. The conference proceedings were grouped into six key sub-themes, each the focus of one of more conference sessions: City Economy - economic change and labour market outcomes of globalisation, land use pressures, changing employment locations. Social City – including population, migration, immigration, polarisation, equity and disadvantage, housing issues, recreation. City Environment - sustainable development, management and performance, natural resource management, limits to growth, impacts of air, water, climate, energy consumption, natural resource uses, conservation, green space. City Structures – the emerging morphology of the city – inner suburbs, middle suburbs, the CBD, outer suburbs and the urban-rural fringe, the city region. City Governance – including taxation, provision of urban services, public policy formation, planning, urban government, citizenship and the democratic process. City Infrastructure – transport, mobility, accessibility, communications and IT, and other urban infrastructure provision. Paper Review Process Conference papers published from SOAC 3 were produced through a process of integrated peer review. There were originally 147 abstracts proposed, 143 were invited to submit papers and 107 papers were finally published

When public opposition defeats alternative water projects - The case of Toowoomba Australia

Located approximately 100 km west of Brisbane, Toowoomba is home to approximately 95,000 people. Surface water from dams is the main source of water for the city. In 2006 the residents of Toowoomba were invited to vote in a referendum (plebiscite) concerning whether or not an indirect potable wastewater reuse scheme should be constructed to supply additional water to the area. At that stage dam levels in Toowoomba were at approximately twenty percent of capacity. Toowoomba residents, after intense campaigning on both sides of the referendum debate, voted against the proposal. In July 2008 dam levels dropped to eleven percent. Stage 5 water restrictions have been in place since September 2006, subsequently mains water must not be used for any outdoor uses. This paper describes in detail how public opposition in the case of Toowoomba's referendum, defeated the proposal for a water augmentation solution. Reasons for the failure are analysed. In so doing, the paper provides valuable insights with respect to public participation in indirect potable reuse proposals, and discusses factors including politics, vested interest and information manipulation. This paper is significant because of the lack of detailed information published about failed water infrastructure projects

Acceptance of water alternatives in Australia - 2009

In a nationally representative study with a sample size of 1495, Australian residents were asked about attitudes to recycled and desalinated water, including a question on likelihood to relocate because of water supply. This was highest when there was insufficient water to meet their needs, followed by when recycled water was introduced into their supply, then the introduction of desalinated water. The scenario where residents had to rely on self-purified rain water from a tank had the lowest level of relocation intention. The results indicate that the increased provision of rainwater tanks may be the most publically acceptable water alternative for Australians

Water Experts’ Perception of Risk for New and Unfamiliar Water Projects

In the context of a changing urban environment and increasing demand due to population growth, alternative water sources must be explored in order to create future water security. Risk assessments play a pivotal role in the take-up of new and unfamiliar water projects, acting as a decision-making tool for business cases. Perceptions of risk ultimately drive risk assessment processes, therefore providing insight into understanding projects that proceed and those that do not. Yet there is limited information on the risk perceptions water professionals have of new and unfamiliar water projects. In this study, 77 water professionals were surveyed from across the Melbourne metropolitan water industry to examine risk perceptions over a range of different, unfamiliar water projects. The qualitative data was thematically analysed, resulting in a number of risk perception factors for each hypothetical project. Risk factors that recurred most frequently are those that relate to community backlash and to the reputation of the organisation. These social risk perceptions occurred more frequently than other more technical risks, such as operational risks and process-related risks. These results were at odds with the existing literature assessing risk perceptions of business-as-usual projects, which presented cost as the key risk attribute. This study sheds light on the perceived nature of new and unfamiliar processes in the water sector, providing an understanding that public perceptions do matter to experts involved in water infrastructure decision-making