Impact of Multimedia Components in Children Magazines on Psychological Profile: Case of Russian Online Editions

The article analyzes the use of various multimedia components and reveals changes in the personal characteristics of children with varying degrees of Internet addiction, including those caused by the abundance of multimedia components in online publications, based on the analysis of multimedia components often found in Russian online magazines for children. All the analyzed media are classified into two categories: representing a copy of a printed magazine without any video materials and online games; an online magazine containing games, videos and graphic elements without any text content. The abundant use of multimedia components affects the level of child's Internet addiction that has an influence, in its turn, on personal psychological profile. The abundance of multimedia components in online magazines for children of different types causes an increase in the level of Internet addiction that affects, in its turn, child's personality