Customers

Recently, Nigeria introduced Islamic banking system in its banking system and between 2011 and 2013, the Central bank of Nigeria, (CBN) licensed one full-fledge retail Islamic bank (the Jaiz bank plc) and two Islamic bank windows of parent-conventional banks (Stanbic IBTC bank plc, & Sterling bank plc) which have commenced operations in parts of the country which included the Northeast Nigeria, one of Nigeri

Relationship between ethical corporate social responsibility and customer loyalty: the mediating role of customers’ gratitude

The purpose of this study was to examine whether customer gratitude mediates the association between ethical corporate social responsibility and customer loyalty. A cross-sectional survey was adopted. A total of 430 individual customers of retail banks located in some selected towns in north-east region of Nigeria were selected using convenience sampling. Structured questionnaires were used to collect. Descriptive statistics and partial least square structural equation modeling were used in data analysis. Finding showed that ethical corporate social responsibility positively and significantly affected customer loyalty. Also, a positive and significant effect of ethical corporate social responsibility on customer gratitude was observed. Furthermore, it was observed that customer gratitude and customer loyalty are positively associated. Also, customer gratitude mediated between ethical corporate social responsibility and customer loyalty. This study concluded that customer gratitude mediated the influence of ethical corporate social responsibility on customer loyalty. The finding of this study will help managers of Nigerian retail banks to develop ethical corporate social practices which strongly create feelings of gratitude among their banks’ customers in order to take advantage of customers’ gratitude, and eventually cultivate customers’ loyalty

Self-Reliance as a Panacea to Youth Unemployment in Nigeria: The Islamic Approach

Rising youth unemployment in Nigeria is a serious issue of concern with solution measures being taken every now and then, yet, the problem persists. Self-reliance as a means of combating unemployment has become an essential model in contemporary time. While substantial studies on reducing youth unemployment have been undertaken by researchers in Nigeria but most of these were based on conventional perspectives devoid of religious teachings, thus overlooking the fact that religion is a vital facet of nearly all societies including Nigeria and that religion shapes the mind-set its adherents have toward hard work, consumption, individual duty, and planning for the future. Consequently, many youth in Nigeria do not recognize their religious responsibility to be self-reliant and economically sovereign. Besides, studies on Islamic teachings on self reliance as a strategy for reducing unemployment are scarce

Small Scale Enterprises (SMES) and Ethics: Yobe State Experience, Nigeria

Authors in this study analyzed data from 180 small scale enterprises (SMEs) in Yobe State, Nigeria. The study was limited to only SMEs in the three geopolitical zone of the State. The constraint was depicted, that ethics are not practice and respected in the domain of SMEs in the state. The study confirms that greater percentage of SMEs did not practice nor respect the fact that ethic is necessary for business. In a developing economy like Nigeria, SMEs play tremendous role in reengineering the socio-economic landscape of the country. These enterprises largely represent a stage in industrial transition from traditional to modern technology. The variation in transitional nature of this process is reflected in the diversity of these enterprises. Most of these SMEs use simple skills and machinery as well as local raw materials and technology. SMEs are vital in developing Yobe State economy for the following reasons: social and political role in local employment creation, balanced resources utilization, income generation, utilization of local technology and raw materials and in helping to promote change in a gradual and peaceful manner. Alas! There a death and paucity of research in this sector considering the vital elements that this sector possess in the economy. The authors realized that ethics is one of live wire that connect and engineered any business to its feet, as such was chosen to serve as the enlightening factor which will bring the sector to its required standard. SMEs are known as a catalyst for the growth productivity and competitiveness of the economy. Not only are they the seedbed for wealth creation, employment generation and poverty reduction, they have been recognized as critical breeding and nurturing grounds for domestic entrepreneurial capacities, technical skills, technological innovativeness and managerial competencies for the development of a vibrant and productive economy. Therefore, the need for strong and accelerated research that will enhance the sector is required. A lot of literature on business ethics has been developed and is still developing