2 research outputs found

    E-Assessments Systems: A Comparison of the Views of Samples of Students and Professors

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    The research has two folds; firstly, it aims to compare the different views of trends between two sample groups of professors and students who used assessments system at the University, and secondly it aims to investigate the uses of e-assessments systems in other universities in the region. The Personal trends are about the relationship between the availability of supplies needed to carry out or take e-assessments and to what extent it has been implemented successfully. In previous research, descriptive analytical methods have been used on two samples that consisted of (44) professors and (246) students from (5) colleges. The research tool was composed of many variables for measuring the relationship influenced among them. The research concluded that there is a relationship effect between the availability of supplies and the success of the implementation process of the electronic examinations system. In addition, there is a difference in the perspectives of members of the research sample on any of the variables. The researchers observed that the variation in personal trends differed for the research variables where the results indicated that there is variation in personal trends about one variable, when there is no variation on other variables. In previous study done on students, there was a variation in the attitudes about all the variables. Results indicated that there is a difference in professors’ attitudes about the problems facing the implementation process and the variations on indicators of the success of the implementation process

    The Influence of SMS Advertising by Jordanian Commercial Companies on Mobile Phone Users' Consuming Behaviour

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    This research aims to study the influence of SMS advertising used by Jordanian commercial companies on the behaviour of a number of mobile phones users. It is an empirical study on a sample of consumers in Jordan. A random sample of 250 Jordanians living in the various provinces was selected and a questionnaire was distributed, while a descriptive analytical approach was used to analyse the data collected from the questionnaires. Results have shown that the majority of participants agreed that SMS ads are important to them and that it influences their purchase behaviour. The results also indicated that there is a significant correlation between the use of SMS advertising and all consumer purchase behaviour variable, though weak. In addition, results have shown that there is a statistically significant correlation between the 'use of SMS ads' variable and consumer purchase motivations. Its interpretation ability was larger than its influence on purchase behaviour variables combined. The research arrived at a set of recommendations. Key words:  SMS ads, Jordanian Commercial, mobile phones, Consuming Behaviour
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