The New Media and the Promotion of Ecological Entrepreneurship

In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN’s new media engagement, (ii) The YouTube as a source of EE knowledge and action, and (iii) YourStory as a site for promoting green start-ups. The objective is to demonstrate how the new media has come a long way to forward the transformative discourse of EE that can stimulate the appropriate behavior leading to the green social economy

Glocalisation, Cultural Identity, and the Political Economy of Indian Television

From its Delhi moorings in the late 1950’s till date, the Indian television has gone through steady evolution marked by phases of silent or radical revolution. Born with a political agenda of national reconstruction and turning out to be an ideological hegemony, its course has been redefined by absorbing transnational media participation and the dispersion of ideas in regional channels. It is to be noted that the Indian media market has shown resistance to both global as well as national cultural hegemony. While large scale glocalisation by the transnational media networks these days is the recognition that Indian market and culture cannot be radically colonised, the expansion of regional language channels later has weakened the hegemonic authority of national networks. The Indian market today is defined by the simultaneous presence of the global, the local, the regional, and the glocal media signifiers. Taken together, these significations point at a larger picture of glocalisation of market culture, especially, where the consumer agency consists of participants across space, class, gender, and generation

SHOULD ECOLOGICAL ENTREPRENEURS IGNORE THE EQUITY OF DEVELOPMENT? INSIGHTS FROM THE SATYAMEV JAYATE WATER CUP BY PAANI FOUNDATION

What should be the right approach to water harvesting and management: (1) convenience,(2) prudence, or (3) the integration of both? The convenience approach refers to the tendency of governments and organizations to focus largely on increasing the supply of water without telling citizens to use water rationally. The prudence approach insists on the minimal and judicious use of water, something governments seldom tell citizens for the fear of losing popularity. The integration approach absorbs the best methods and technology available to intervene in the supply as well as demand side of water. With a focus on the integration approach, this study undertakes a case analysis of the Satyamev Jayate Water Cup (SJWC) by Paani Foundation that converted many draught-prone regions of the Maharashtra state of India into water-sufficient and prosperous zones by utilizing low-cost, indigenous knowledge systems and eco-friendly measures. The study aims to highlight the limitations of this massive socio-ecological campaign in the context of water management and governance

The New Media and the Promotion of Ecological Entrepreneurship

In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN’s new media engagement, (ii) The YouTube as a source of EE knowledge and action, and (iii) YourStory as a site for promoting green start-ups. The objective is to demonstrate how the new media has come a long way to forward the transformative discourse of EE that can stimulate the appropriate behavior leading to the green social economy