3 research outputs found

    Business Model of Jamu as Indonesian Traditional Herbal Medicine in New Economy

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    . Many firms in New Economy tend to depend more on intangible resources (i.e. knowledge and information) than tangible resources as in Old Economy. This shifting has made many firms favour the information technology for their daily business conducts today. The fast spreading of information leads to the fiercer competition than before. The great recognition of intangible assets somewhat calls for the notion of a new business model. Some enterprises and researchers expect this effort may generate more value for today's competition through combining all assets in proper judgments. Jamu, Indonesian traditional herbal medicine, also cannot avoid the impact of New Economy competition. Jamu enterprises need to preserve the traditional value in the midst of the modern lifestyle. Then, the urgency to maintain Jamu competitive advantage is felt necessary. To provide the new business model of Jamu that is deemed as appropriate in New Economy's competition is the aim of this study. Through analysing various literature, the authors heavily consider Product Service System (PSS), specifically the product-oriented type to construct a new business model for Jamu

    Consideration Analysis of Muslim Purchase Intention on Korean Beauty Products

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    This study aims to analyze the consideration of purchasing Korean beauty products. This is because many consumers prefer beauty products from South Korea or commonly called Korean Beauty compared to local products. Even though many local cosmetics are of good quality and already have halal certification, many are not yet certified halal or do not have the halal logo. This research was conducted using mixed methods. The Sample was obtained from primary data by distributing online questionnaires with 330 respondents and conducting in-depth interviews with 4 informants from West Java. Data analysis using IBM SPSS Statistics 22 for quantitative data testing and qualitative data using three qualitative paths, namely data reduction, data presentation, and concluding. The results showed that product ingredients and country of origin had a positive effect on purchase intention. while halal awareness does not affect the purchase intention of Korean beauty products
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