Analisis Strategi Promosi Digital Untuk Meningkatkan Penjualan Produk Properti Cv Bengawan Putra Mandiri

This study aims to determine digital promotion strategies to increase sales of CV Bengawan Putra Mandiri, to determine the obstacles encountered in promoting CV Bengawan Putra Mandiri properties, and to determine efforts to deal with obstacles in promoting CV Bengawan Putra Mandiri properties. The research method used is a qualitative method. Data collection techniques using interviews, observation, and documentation. The results of this study indicate that (1) the digital promotion strategy used by CV Bengawan Putra Mandiri, namely Instagram, Facebook, YouTube, Website, and also OLX (2) the obstacles faced by CV Bengawan Putra Mandiri are difficulties due to the large number of competitors in Wonogiri Regency, difficulty choosing target market, and difficulty monitoring whether advertisements have reached consumers or not (3) efforts made by CV Bengawan Putra Mandiri, namely by focusing more on the social media used, improving product quality, expanding relationships, and activating sponsored account