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2 research outputs found
The effect of brand extensions on product brand image
Author
Altuna O.K.
Arslan F.M.
Publication venue
'Emerald'
Publication date
01/01/2010
Field of study
No full text
Marmara University Open Archive Repository
Segmenting women fashion magazine readers based on reasons of buying, fashion involvement and age: A study in the Turkish market
Author
Altuna O.K.
Arslan F.M.
Siğirci Ö.
Publication venue
'Informa UK Limited'
Publication date
01/01/2013
Field of study
No full text
Marmara University Open Archive Repository