Sentiment analysis of products’ reviews containing English and Hindi texts

YesThe online shopping is increasing rapidly because of its convenience to buy from home and comparing products from their reviews written by other purchasers. When people buy a product, they express their emotions about that product in the form of review. In Indian context, it is found that the reviews contain Hindi text along with English. It is also found that most of the Hindi text contains opinionated words like bahut achha, bakbas, pesa wasool etc. We have tried to find out different Hindi texts appearing in product reviews written on Indian E-commerce portals. We have also developed a system which takes all those reviews containing Hindi as well as English texts and find out the sentiment expressed in that review for each attribute of the product as well as a final review of the product

The Influence of Social Media on Entrepreneur Motivation and Marketing Strategies in a Developing Country

Entrepreneurs are increasingly using social media in running their businesses. This phenomenon is remarkable especially in developing countries where entrepreneurs now exploit business opportunities by using cheaper platforms. Prior studies claim that social media plays a crucial role in establishing a business and ensuring its survival through effective marketing. However, from the context of developing countries, limited research has sought to understand the role of social media in motivating entrepreneurs to start and market their businesses. This current study seeks to investigate this issue through a field study comprising interviews with Nigerian entrepreneurs. The research explores how social media shapes Nigerian entrepreneurs' motivation to start a business and how they market their businesses via social media. It was found that most of the entrepreneurs interviewed were opportunity-driven rather than necessitydriven due to opportunities afforded by SM. Furthermore, entrepreneurs devised several social media marketing approaches across different platforms to reach their audiences