Peranan Komunikasi Pemasaran Pariwisata melalui Pemanfaatan E-Tourism Marketing untuk Meningkatkan Niat Berkunjung Wisatawan

The tourism sector also brings social, economic, and environmental, natural resources, and cultural impacts that are increasingly prudent and prudent. One of the facilities developed is the concept of e-tourism. E-Tourism provides information on tourist destinations with various needs for tourists. This research aims to find out the role of tourism marketing communication through the utilization of e-tourism marketing to Increase Tourist Visiting Intentions. So as to increase tourist visits in Kerinci Regency in the new normal era in the Covid 19 era. Respondents in this study were all visitors from destinations in tourist attractions in Kabuten Kerinci Jambi Province. The number is unknown and can be said to be in infinite categories. Sampling techniques in this study use non probability techniques, namely incidental sampling techniques. Sampling techniques in this study use non probability techniques, namely incidental sampling techniques. The number of samples taken in this study used the lemeshow formula so that 96 samples were obtained in the study. The results of the study obtained results from the coefficient of determination is from E Tourism influenced by the variable promotion, e-WOM and advertising by 91%. While the coefficient of determination from the variables Promotion, e-WOM and advertising and e-tourism to visit intention is 9.3%

The Influence of Brand Image, Trust, Electronic Word of Mouth on Consumer Loyalty of Jambi Typical Souvenirs (Outlet Temphoyac)

This research was conducted to look at the influence of Brand Image Trust, and eWOM on Loyalty at the center of souvenirs typical of Jambi. The study was conducted on 100 consumers of The Typical Souvenir Center of Jambi (Temphoyac outlet) with purposive sampling method, and analyzed using the SPSS program. The results of research known to Trust, Brand Image and eWOM significantly affect loyalty, with brand image having a negative relationship to loyalty and trust variables and EWom having a positive relationship to loyalty

Pengaruh Human Capital dan Social Capital terhadap Intelectual Capital dengan Organizational Citizenship Behaviour sebagai Variabel Mediasi pada Perangkat Desa di Kabupaten Kerinci

The phenomenon of development development is in rural areas. In order to realize national development goals, the government pays the greatest attention to development in the countryside. So that the spearhead of the village is one of them is the Village Device is required to improve the quality of self reflected in human capital, social capital, Intelectual capital and Organizational Citizenship Behavior (OCB). This research aims to find out the Influence of human capital and social capital on Intelectual capital Village Devices With Organizational Citizenship Behaviour as a Mediation Variable on Village Devices in Kerinci Regency. Respondents in this study were Village Devices in Kerinci Regency by taking samples of village devices located in Gunung Raya and Bukit Kerman districts so that 174 respondents were obtained. The Model Testing Technique in this study used the Stuctural Equation Model (SEM). Human capital and social capital had an effect of 98.1% on Organizational Citizenship Behavior (OCB) on Village Devices in Kerinci Regency and Human capital, social capital and Organizational Citizenship Behavior (OCB) had an effect of 15% on Intelectual Capital on Village Devices in Kerinci Regency

Faktor-Faktor yang Mempengaruhi Pendapatan Masyarakat di Sekitar Kawasan Kurma Indonesia

This study aims to: 1) find out and analyze how the effect of the number of family members partially on people's income; and 2) knowing and analyzing how the influence of education level partially on people's income. The results of this study reveal that 1) partially family member variables have no effect on the income level of the community around the Kurma Jambi area; and 2) partially the education level variable has a significant and positive effect on the income of the community around the Jambi date palm area

Pengaruh Lokasi dan Kualitas Pelayanan terhadap Loyalitas Konsumen pada Fotocopy Anugrah Rengat

This research was conducted on AnugrahPhotocopy in Rengat with the aim to determine the effect of Location and Service Quality to Consumer Loyalty atRengatPhotocopy in Rengat. Sampling was done by random sampling method with 98 samples as respondents. The analytical method used is a quantitative descriptive method, data analysis with partially and simultaneously act (multiple linear regression analysis with the help of the IBM SPSS Stastic program version 21.0). From the results of the research, obtained a regression equation that is Y = 9,881 + 0,243X1 + 0,321X2, it can be seen that Location and Service Quality has a positive influence to Consumer Loyalty atAnugrahPhotocopy in Rengat. In addition, simultaneous testing (Test F), has been obtained F count> F table that is equal to 6.311> 3.09. So that the two independent variables namely location and service quality together have a positive and significant effect on the dependent variable, namely Consumer Loyalty atAnugrahPhotocopy in Rengat. While the Partial Regression Test (t test) shows that location variables significantly influence to Consumer Loyalty at Anugrah Photocopyin Rengat, t arithmetic> t table of 2.554> 1.98525. Variable service quality is more dominant significant effect to Consumer Loyalty at Anugrah Photocopyin Rengat namely t arithmetic> t table of 3.447> 1.98525. In addition, the results of the multiple correlation coefficient is 0.742 which shows the level of relationship between all independent variables to the dependent variable in this research is in the criteria of high relationship closeness. The magnitude of the effect caused by these three variables together affect the consumer loyalty variable with a percentage of 55.1%. While 44.9% is influenced by other factors not included in this study