Attractivité des places Offshore : analyse de la situation du Maroc en 2021

Cet article vise à analyser la notion d’attractivité en se référant aux déterminants qui permettent d’évaluer un pays. En mettant sous la loupe les activités d’offshoring, s’avérant une matière d’actualité, étant une nouvelle forme des investissements directs étrangers, émergées dans le contexte de la globalisation financière. Ainsi qu’il porte sur l’analyse de la situation d’offshore marocain en 2021 pour déterminer ses forces et faiblesses et apporter les propositions d’amélioration. Notre recherche constitue une problématique de tout gouvernement qui cherche à accroitre sa compétitivité sur le marché international et affermir l’attractivité à l’égard des investisseurs étrangers. Cette étude a été réalisée en se basant sur 18 facteurs d’attractivité sous 4 groupes, économiques, politiques, institutionnels et autres, en rédigeant une grille d’évaluation regroupant l’ensemble des facteurs relatifs à l’état d’offshoring au Maroc en 2021. Dans un objectif d’adaptation, la grille d’évaluation a été transformée en une grille à échelle de 0 à 10, nous permettons ainsi d’avoir une vision plus claire sur chaque déterminant pour constituer le climat d’investissement marocain

Coherence in amalgamated algebra along an ideal

Let $f: A\rightarrow B$ be a ring homomorphism and let $J$ be an ideal of $B$. In this paper, we investigate the transfert of the property of coherence to the amalgamation $A\bowtie^{f}J$. We provide necessary and sufficient conditions for $A\bowtie^{f}J$ to be a coherent ring

Self-Partial and Dynamic Reconfiguration Implementation for AES using FPGA

This paper addresses efficient hardware/software implementation approaches for the AES (Advanced Encryption Standard) algorithm and describes the design and performance testing algorithm for embedded system. Also, with the spread of reconfigurable hardware such as FPGAs (Field Programmable Gate Array) embedded cryptographic hardware became cost-effective. Nevertheless, it is worthy to note that nowadays, even hardwired cryptographic algorithms are not so safe. From another side, the self-reconfiguring platform is reported that enables an FPGA to dynamically reconfigure itself under the control of an embedded microprocessor. Hardware acceleration significantly increases the performance of embedded systems built on programmable logic. Allowing a FPGA-based MicroBlaze processor to self-select the coprocessors uses can help reduce area requirements and increase a system's versatility. The architecture proposed in this paper is an optimal hardware implementation algorithm and takes dynamic partially reconfigurable of FPGA. This implementation is good solution to preserve confidentiality and accessibility to the information in the numeric communication

An initialization scheme for supervized K-means

Over the last years, researchers have focused their attention on a new approach, supervised clustering, that combines the main characteristics of both traditional clustering and supervised classification tasks. Motivated by the importance of the initialization in the traditional clustering context, this paper explores to what extent supervised initialization step could help traditional clustering to obtain better performances on supervised clustering tasks. This paper reports experiments which show that the simple proposed approach yields a good solution together with significant reduction of the computational cost

Le Neuromarketing, Une Nouvelle Ere Pour L’experience Touristique Du Consommateur Au Maroc.

Abstract Experiential research, spanning consumer behavior, behavioral decision theory, and strategic marketing, has become pivotal in shaping marketing disciplines, integrating insights from psychology, economics, management, and sociology. The incorporation of neuroscience in marketing involves studying the biological foundations of cognitive and affective processes, with brain imaging serving as a crucial tool explored by both neuroscientists and marketers. Neuromarketing represents a multidimensional field, described as a new area of investigation, applied neuroscience, marketing trend, and discipline in its own right. Acting as a subfield of neuroeconomics or an offshoot, neuromarketing serves as a window into the black box of consumer emotions and preferences, offering a deeper understanding of their meaning. This paper aims to enhance the fusion of experiential marketing and neuromarketing, providing a conceptual, theoretical, and empirical perspective on the alliance's dynamics and its contribution to enriching consumer experiences. Through a qualitative approach, the study focuses on the tourism sector in Morocco, employing verbatim transcriptions to derive practical insights and recommendations. While travel experiences traditionally blend physical and digital elements, the full integration of neuromarketing techniques for tourism remains underexplored. The research emphasizes key factors influencing tourism product purchases, including tourist expectations, life experiences, emotions, and perceptions, leveraging data and information gathered from online searches for memorable experiences. The expanded notion of consumer behavior now encompasses the entire consumption process, addressing factors that influence consumers before, during, and after a purchase. Keywords: Experience, Neurmarketing, Consumer, Behavior, PerceptionAbstract Experiential research, spanning consumer behavior, behavioral decision theory, and strategic marketing, has become pivotal in shaping marketing disciplines, integrating insights from psychology, economics, management, and sociology. The incorporation of neuroscience in marketing involves studying the biological foundations of cognitive and affective processes, with brain imaging serving as a crucial tool explored by both neuroscientists and marketers. Neuromarketing represents a multidimensional field, described as a new area of investigation, applied neuroscience, marketing trend, and discipline in its own right. Acting as a subfield of neuroeconomics or an offshoot, neuromarketing serves as a window into the black box of consumer emotions and preferences, offering a deeper understanding of their meaning. This paper aims to enhance the fusion of experiential marketing and neuromarketing, providing a conceptual, theoretical, and empirical perspective on the alliance's dynamics and its contribution to enriching consumer experiences. Through a qualitative approach, the study focuses on the tourism sector in Morocco, employing verbatim transcriptions to derive practical insights and recommendations. While travel experiences traditionally blend physical and digital elements, the full integration of neuromarketing techniques for tourism remains underexplored. The research emphasizes key factors influencing tourism product purchases, including tourist expectations, life experiences, emotions, and perceptions, leveraging data and information gathered from online searches for memorable experiences. The expanded notion of consumer behavior now encompasses the entire consumption process, addressing factors that influence consumers before, during, and after a purchase. Keywords: Experience, Neurmarketing, Consumer, Behavior, Perceptio