Business Education in the World Islamic Sciences &Education University and Jordan University - a Case Study from the Arab World

Following an introduction to the Middle Eastern nation in its context is a map showing the location and distribution of major universities. The aim is to outline the Jordanian business education system in general then contrast a public and private university to illustrate the system. Findings show public universities are more than twice as overcrowded as private and there is generally a high unemployment rate for university graduates particularly in humanity fields and for women. However business education has about one quarter of graduates not officially accounted for in available employment figures. Ten to 15% of students in business faculties are from outside Jordan, demonstrating the importance of education as an income source for this poor nation otherwise lacking natural resources. However the downside of 20% of GDP invested in educational provision is the more than 20% graduate brain drain to the neighbouring nations and abroad. To conclude, tertiary problems are summarised together with resulting challenges, Ministry strategic plans and recommendations. Keywords : Jordan , WISE , Jordan university , Business Education , Arab worl

Unexploited Business Opportunities: Attracting Islamic Tourists to Australia

Aim: to attract Moslem tourists to Australia as this sector is an unexploited market in an environment of Islamic distrust caused by recent bad publicity. Method: Survey the literature to extract the latest pertinent factors like drivers and key factors, select an appropriate theoretical framework and find the most recent tourist strategic plans capable of adaptation to suggest directions to the industry. Result: Exploratory analysis guided by Winnett’s Framework to organise present recent empirical data and application of this latest data to synthesise a new relevant strategic plan, taking into account Muslim values, their wealth, focal relevant sporting events, competing products to consider. Findings exploratory conclusion: suggested vision, strategic goals, priorities, strategies and objectives to be executed, given that available access and a large amount infrastructure already exists ready to be developed or further exploited by innovative partnerships. (147words) Key Words: Marketing, Australian Tourism, Islamic world, strategic plan, Muslim prejudic