Learning Organization and Intellectual Capital: An Empirical Study of Jordanian Banks

The purpose of this paper is to investigate empirically the relation between the learning organization andintellectual capita Jordanian banking industry. The intellectual capital is measured by three dimensions,namely, human capital, structural capital, and customer capital. 86 Questionnaires are sent to managers andexecutives in Jordanian banks headquarters using convenience sample, however, 66 questionnaires werereturned and the response rate is 77%. Quantitative approach is employed to test the proposed researchhypotheses; correlation analysis and regression analysis are conducted. The results support the hypothesisthat learning organization has a positive impact on banks intellectual capital. The results extend theunderstanding of the role of organizational learning in creating intellectual capital and building sustainableadvantages for banks in emerging economies.Keywords: Banking Industry, Intellectual Capital, Learning Organizations, Hypotheses Testing, Jordan

Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system

Organizations worldwide are becoming more interested in utilizing social media applications to enhance their marketing capabilities. One of the main fruits of integrating social media applications into the marketing, information technology and information systems areas is social customer relationship management (SCRM). SCRM has been the focus of attention for both marketing academics and practitioners. However, as this area is quite new, there is a need to propose a theoretical foundation explaining how using social media platforms for SCRM systems could predict customer engagement and customer relationship performance. Three main factors, i.e. social media use, a customer-centric management system, and relationship marketing orientation, are considered as key predictors of SCRM. SCRM is proposed as a key determinant of customer engagement, which in turn affects customer relationship performance. The proposed research methodology suggests conducting a quantitative study to validate the current study model. Further discussion regarding the research contribution and main limitations are provided in the last sections