Factors affecting university image among graduate alumni: A case study of Qatar university

Various factors influence the students' perception of universities and university image. This study explores five factors affecting university image among Graduate Alumni. Surveys, administered to 597 graduate alumni were assessed to determine Graduate Alumni perspectives toward their university. Findings revealed that the key factors that impacted graduate alumni affecting the university's image and reputation were gender, nationality, level of study, and the ability of the institution to equip graduates with certain specific skills. Based on these findings, the university should consider further examining these areas to provide a more in-depth understanding of how these factors work to shape graduate students' perspectives of the university and develop ways to address areas that need to be developed and improved

Factors affecting university image among undergraduate students: the case study of qatar university

Worldwide there is an increase in competition between higher education institutions seeking to ascertain their position in the world ranking, resulting in universities introspectively reflecting on their image and student satisfaction. This is especially the case in the Gulf Cooperation Countries, where there has been significant growth in higher education institutions. This study examines the factors that influence Qatar University's image among undergraduate students and predicts factors impacting students' satisfaction, influencing the university's image. Results from 2,618 students' responses to a 57-item student satisfaction questionnaire indicate that the university's services are factors that influence students' view of QU, and the students' satisfaction directly contributes to a positive perception of Qatar University. The impact of university services on students' perception of QU is further discussed based on gender, nationality, student classification, and major.The authors received no direct funding for this research.Scopu