12 research outputs found

    Populism and Contemporary Global Media: Populist Communication Logics and the Co-construction of Transnational Identities

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    The study of populism has often focused on specific leaders or movements within nation-states. Such accounts approach the media as a dissemination tool of these ‘populist actors’, rather than as a producer of populism in itself. However, the ongoing development of new media technologies makes such an approach untenable. With populism understood as a particular set of communication logics in which core appeals are articulated, the contemporary global media environment has fundamentally altered the processes by which such appeals evolve, including the range of voices that contribute to that evolution. Where empirically-observable populism was once predominantly a national phenomenon, this is decreasingly the case. On- and offline transnational collaboration is becoming increasingly common, together with the emergence of genuinely international movements. This chapter updates discussions of populism and the media, by offering an empirically-grounded discussion of how new media technologies facilitate transnational co-production and dissemination of populist appeals amongst both core and peripheral audiences. Our discussions of legacy media developments, online grassroots campaigning and state-funded international broadcasting show how media actors themselves (including particular platforms) contribute to the production of populist messages and identities, especially because new media logics closely correspond to the needs of populist communication

    The soft power of commercialised nationalist symbols: Using media analysis to understand nation branding campaigns

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    Since the late 1990s, nation branding has attracted a lot of attention from academics, professional consultants and government actors. The ideas and practices of nation branding are frequently presented by branding advocates as necessary and even inevitable in the light of changing dynamics of political power and influence in a globalised and media-saturated world. In this context, some have argued that nation branding is a way to reduce international conflict and supplant ethno-nationalism with a new form of market-based, national image management. However, a growing body of critical studies has documented that branding campaigns tend to produce ahistorical and exclusionary representations of the nation and advance a form of ‘commercial nationalism’ that is problematic. Importantly, the critical scholarship on nation branding has relied primarily on sociological and anthropological theories of nationhood, identities and markets. By contrast, the role of the media – as institutions, systems and societal storytellers – has been undertheorised in relation to nation branding. The majority of the existing literature tends to treat the media as ‘neutral’ vehicles for the delivery of branding messages to various audiences. This is the guest editors’ introduction to the Special Issue ‘Theorizing Media in Nation Branding’, which seeks to problematise this overly simplistic view of ‘the media’ and aims to articulate the various ways in which specific media are an integral part of nation branding. It adopts an interdisciplinary approach and problematises both the enabling and the inhibiting potentialities of different types of media as they perpetuate nation branding ideas, images, ideologies, discourses and practices
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