Would Demarketing Strategies Rationalize Household Food Waste Consumption?

The objective of this research was to explore the influence of demarketing strategies on rationalization of household food waste “HFW” in the Gaza Strip “GS”, Palestine. More specifically, this paper concentrated on better understanding of the nature and meaning of demarketing, as well as identifying the factors that drive demarketing and develop a HFW demarketing model. To gather primary data, an empirical research was conducted with 326 questionnaires from the Palestinian citizens in the GS. The findings indicate that there is a relationship between independent variables (product, price, place, and promotion) and the dependent variable (the customer’s behavioral intention towards rationalization of HFW) for a number of reasons that were investigated during the research. The paper then concluded with recommendations for future academic studies and policymakers in Palestine

An examination of assessment practices in colleges of business at various Middle East countries compared to the USA

This study reports the results of a survey conducted during 2007 which was mailed to deans of schools of business at institutions of higher education located within the USA and the Middle East. Schools of business are now more engaged in assessment activities than a few years ago. Assessment activities are more costly and more emphasis seems to be placed on assessing communication skills, critical thinking, and professional knowledge. Colleges of business are relaying heavily on course-embedded measures, followed by indirect measures of assessment. Curriculum and instructional changes were the top-ranked uses of assessment results. Although almost the same percentage of colleges of business in 2007 has specific curriculum/programme objectives as they did in 1999 (92% in 2007 and 88% in 1999), significantly more US colleges actually assess their objectives. While 65% of the US institutions reported assessment activities annually, only 25% of Middle Eastern universities assessed their curriculum annually

Marketing The Non-Profit Organizations,"The Jordan Museum as a case study"

The aim of this paper is to analyse the existing concepts of marketing and the difficulties of applying general marketing techniques in the Jordan Museum and highlighting the strengths, weakness, threats and opportunities that are facing the museum. The paper offers marketing suggestions that may influence and assist the Jordan museum to enhance its marketing structure. The gained information for the research was obtained byusing articles, books, case studies, interviews. This method is used to gain Varity of information, points of views, and attitudes. The questions deducted in the interviews focused on whether if the Museum in question is placed on the well-known tourist trail. Another focus was upon the tools & techniques should be used in marketing. The paper also investigated if there is any marketing plan considered and whether the museums in Jordan has been discussed or even mentioned in any of the international tourism or cultural conference’s Which Jordan is invited to. The result showed that The Jordan Museum lacks any marketing innovation and having no clear marketing plan. The museum can overcome this by reconsidering its priorities enclosing new marketing techniques.  Key Words: Museums, Marketing mix, Nonprofit Organization DOI: 10.7176/JTHS/40-0

Positioning film tourism at the top of mental awareness: some explanatory insights from the Jordanian case.

The production of film-induced tourism has lately gained extensive support in global tourism literature and among destination promotions alike, with limited attention given to movie locations in developing countries, including reality TV programmes sets. This paper gives witness to the effect of motion pictures including Lawrence of Arabia, Indiana Jones and the Last Crusade, and The Martian movie, upon tourist visitation selection. For this purpose a conceptual 3 P’s model was developed to explore the extent and influence to position film locations in the top of mind awareness for potential tourists. This integration was conducted using a total of 35 interviews with tourists as respondents from different nationalities during their trip to a Jordanian destination, and by referring to each film’s blog site. The data received was from a content analysis from the interviews, and the frequency results indicated that film tourism is a secondary motive tourism experience due to the missing of the idea of identifying film location in narratives indicative in understood language, short time shooting of scenes, and the run of productions of films. The results do not disregard the idea that a strong perceived awareness has been achieved by watching reality TV shows as types of documentary series rather than cinema movies. Grounded on our empirical analysis, this paper proposes a research agenda that integrates the real socio-cultural attributes of the destination to film tourism production

HESEB The Helmholtz state of the art Soft X Ray Undulator beamline at SESAME

SESAME and a consortium of five Helmholtz Centers are designing and installing a state of the art soft X Ray undulator beamline at the SESAME light source in Amman, Jordan. Funding is provided by the Helmholtz Association over a four year project cycle that started in January 2019. This is an interim report covering the first 36 months of the project where the construction and installation has been almost completed and commissioning and characterization of the beamline is about to start. Additionally, seminars, workshops, and a training program are part of the project aimed at establishing a broad user communit

Electronic Learning Platforms and Their Impact on Education Quality at Faculties of Tourism and Hospitality during Corona Pandemic

To effectively educate educations students, online platforms are crucial. Unfortunately, they might not be well- represented in universities. The goals of the study are determined in this light. The purpose of this paper is to analyze how the use of e-Learning has affected the quality of education in Jordans tourism and hospitality colleges during the recent Corona virus pandemic. Before doing regression analysis, a survey was sent out to faculty and employees at tourism and hospitality schools. Using SPSS version 22, researchers analyzed responses made on a 37-point Likert scale. An evaluation procedure was performed on it. The initial belief that ELPs are more effective and acceptable reduces the drive to keep taking them. According to linear regression analysis, investments in training, incentives, and assistive technology have a favorable and statistically significant effect on the quality of education provided by tourism and hospitality programs at the university level. Future research should compare results before and after COVID, as suggested by our findings

Biological evaluation of combinations of tyrosine kinase inhibitors with Inecalcitol as novel treatments for human chronic myeloid leukemia

Background: The use of tyrosine kinase inhibitors (TKIs) as a treatment for chronic myeloid leukemia (CML) has improved the natural history of the disease and increased the duration of survival. Tyrosine kinase inhibitors represent the success of target therapies that work on molecular targets, although some patients still have therapy failure. Vitamin D has antiproliferative, pro-apoptotic, and anti-angiogenic effects on cells, therefore it can be considered as a potential cancer preventative and treatment agent. Inecalcitol (TX-522) is the 14-epi-analogue of Calcitriol (1,25(OH)2-vitamin D3), and inhibits cancer cell proliferation more effectively than Calcitriol. This study was conducted to evaluate the antiproliferative and synergistic effects of the anticancer drugs Imatinib and Dasatinib in combinations with Inecalcitol on human chronic myeloid leukemia K-562 cells. Method: The growth inhibitory activities of Inecalcitol, Imatinib, Dasatinib, and different combinations of one of the two drugs (Imatinib and Dasatinib) with Inecalcitol, were determined in vitro using MTT assay against K-562 cell line. Results: Inecalcitol, Imatinib, and Dasatinib showed potent antiproliferative activities against K-562 cells with GI50 values of 5.6 µM, 0.327 µM, and 0.446 nM, respectively. Combinations of Imatinib or Dasatinib with different concentrations of Inecalcitol increased significantly the antiproliferative activities and potencies of both drugs (****p < 0.0001), with optimal GI50 values of 580 pM (Imatinib) and 0.51 pM (Dasatinib). Furthermore, the combination treatments showed synergistic interaction between the antileukemic drugs and Inecalcitol, with combination indices (CI) < 1. Conclusion: The study demonstrated that the human chronic myeloid leukemia K-562 cells were subjected to a synergistic growth inhibitory impact when antileukemic drugs (Imatinib or Dasatinib) were combined with Inecalcitol, therefore, it is recommended that these combinations be viewed as promising novel antileukemic medications and used in place of individual medications with lower dosages and negligible side effects in the treatment of CML