Estratégias de comercialização do “Fubá da Paixão” produzido no Polo da Borborema, Paraíba

Marketing strategies are fundamental in any business and it deals with all the actions that will be used to promote a brand, product or service and, consequently, attract more clients. The objective of this work was to analyze marketing strategies for the country produced with native foods. Used as a field research method, the data collection wave was conducted through visits and application of semi-structured interviews to farmers/feirantes da Feira Agroecológica in the municipality of Remígio, Paraíba. The products derived from transgenic milho are attracting diverse consumers aware and their commercialization stimulates the expansion of the planting of milho on the Borborema territory. Therefore, it is still restricted to only those cities that surround the Polo da Borborema involved in this activity, necessitating the adoption of strategies that broaden the opportunities of generating income for agricultural families, such as greater investment in dissemination and insertion in public policies.As estratégias de marketing são fundamentais em qualquer empreendimento e trata-se de todas as ações que serão utilizadas para divulgar uma marca, produto ou serviço e, consequentemente, atrair mais clientes. O objetivo deste trabalho foi analisar estratégias de comercialização do fubá da paixão produzido com sementes crioulas. Utilizou-se como método a pesquisa de campo, onde a coleta de dados foi realizada através de visitas e aplicação de entrevistas semiestruturadas aos agricultores(as)/feirantes da Feira Agroecológica do munícipio de Remígio, Paraíba. Os produtos derivados do milho livre de transgênico estão atraindo diversos consumidores conscientes e sua comercialização estimula a ampliação do plantio de milho no território da Borborema. Porém, ainda se restringe apenas as cidades circunvizinhas ao Polo da Borborema envolvidas nessa atividade, necessitando da adoção de estratégias que amplie as oportunidades de geração de renda das famílias agricultoras, como maiores investimentos na divulgação e inserção em políticas públicas

Performance, carcass quality and intestinal biometry of feed European quails with seaweed meal (Sargassum sp)

Abstract This work aims to evaluate, at different stages, the productive performance, carcass quality, and intestinal biometry of European quails (Coturnix coturnix Coturnix), consuming diets with increasing levels of seaweed bran (Sargassum sp). A total of 240 European quail chicks (Coturnix coturnix Coturnix) were distributed in a completely randomized design, with four levels of bran inclusion (0.0, 2.5, 5.0, and 7.5%), 6 replications with 10 birds in each experimental plot. In the period from 1 to 21 days, the feed intake of the control group was higher, with lower water consumption. In the period from 22 to 42 days, feed and water consumption increased with the inclusion of seaweed, but with a reduction in weight gain. In the total period, water consumption was higher at the level of 2.5 and 7.5%, with lower consumption in the control group, with a small reduction in slaughter and carcass weight with the inclusion of bran. There was no difference (P > 0.05) in carcass quality and intestinal biometry. We recommended the inclusion of up to 7.5% of sargassum meal in the diet of European quails at all stages, without compromising its productive performance, carcass quality, and intestinal biometry