8 research outputs found

    Malaysian women entrepreneurs: some emerging issues and challenges of entering global market

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    The involvement of women entrepreneur in Malaysia has increased in the past few decades and significantly contributed to Malaysian economy development. However, some perennial issues and challenges constantly impeding women entrepreneurs from dominating entrepreneurial activities. Therefore, this study was conducted to investigate issues and challenges related to women entrepreneurs especially when entering the global market. Subsequently, the objectives of this study are to gather and examine pertinent information on women entrepreneurs and how successful women entrepreneurs in Malaysia prepared and handled issues and challenges arise during their international market penetration. For the purpose of capturing the required data, personal face-to-face interview with women entrepreneurs were conducted by using purposive sampling approach. Specifically, 10 women entrepreneurs from the northern region of Malaysia were involved in this study. The findings of this study provide some insights on women issues and challenges specifically related to individual, organizational and environmental factors. The results also will be helpful to the individual (spouse and family) and government to give more support to the women entrepreneurs in terms of moral, financial and non-financial

    Teori permainan dan aplikasi strategi kuasa untuk memikat pengundi dalam PRU 14

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    Kuasa politik yang stabil boleh membantu sebuah kerajaan yang sah untuk mengekalkan kestabilan ekonomi dan keharmonian social sesebuah negara. Manakala kuasa politik yang terumbang ambing membawa kepada ketidakstabilan ekonomi yang menjadikan kuasa yang dimiliki pudar dan hilang hingga mengakibatkan peralihan kuasa secara demokrasi mahupun secara kekerasan. Kajian ini bertujuan untuk memahami kuasa politik yang digunakan serta permainan politik oleh parti politik utama di Malaysia, BN dan PR/PH. Kaedah analisis teori permainan digunakan untuk menjelaskan strategi politik yang dipilih oleh BN dan PR/PH. Hasil analisis mendapati kuasa politik yang digunakan oleh BN adalah kuasa keras dan pintar manakala PR/PH menggunakan kuasa lembut yang berteraskan persepsi berbanding BN yang menggunakan paksaan menerusi kuasa yang dimiliki. Kesimpulannya, berdasarkan analisis Teori Permainan, BN menggunakan teori permainan dengan gabungan kuasa keras dan pintar manakala PR/PH pula menggunakan teori permainan yang menggabungkan kuasa lembut dan pintar dalam dua PRU yang lepas. Perincian kajian dinyatakan dalam artikel kajian ini

    A game theory and application of power strategy to attract voters in GE 14

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    A Stable political power can help a legitimate government to maintain the economic stability, and social harmonious of the country. On the contrary, instability of a political power of a country may influence the economic uncertainty due to internal biolence, rebel and distruption of power. This could result in losing the democratic transition of power. This study was conducted to gain an in-depth understanding of the political power and the political game practiced by the key political parties in Malaysia namely, BN and PR/PH. Game theory analytical method was utilised to explain the political strategies of both parties. The findings of this study revealed that the political power used by BN was Hard Power whereas PR/PH adopted soft power which is based on perception compared to BN that implemented coercive methods of legislation. As the conclusion based on the analysis of game theory BN had applied the game theory that combined hard and smart political power, while on the other hand, PR/PH had utilised combined soft and smart political power in the previous two GEs. Keduadua parti politik, BN dan PR/PH mengamalkan pendekatan teori permainan yang berbeza. Both of the political parties, BN and PR/PH practiced a different game theory approach

    Does Service Marketing Enhance Supplier and Customer Contact in the Gig Economy Era? Case Analysis from Malaysian SMEs` Women Entrepreneurs

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    This research explores the effectiveness of service marketing strategies among Malay women entrepreneurs and how this service marketing strategy affects business performance. The study employs a qualitative method by interviewing a women entrepreneur and their strategies to compete in the market. However, with the right strategy, it is also a time full of opportunities for entrepreneurs. Descriptive statistics and interviews were used to analyse the data. The finding of this research revealed the significant role of information and communication technology (ICT) and social media in their service marketing effectiveness. Online business and social media have brought a significant improvement in the net income of these entrepreneurs, some by manifold. Therefore, women entrepreneurs must adapt to the use of ICT and social media in order to improve the sustainability of their businesses, as well as to attract the younger generation

    Does Service Marketing Enhance Supplier and Customer Contact in the Gig Economy Era? Case Analysis from Malaysian SMEs` Women Entrepreneurs

    Get PDF
    This research explores the effectiveness of service marketing strategies among Malay women entrepreneurs and how this service marketing strategy affects business performance. The study employs a qualitative method by interviewing a women entrepreneur and their strategies to compete in the market. However, with the right strategy, it is also a time full of opportunities for entrepreneurs. Descriptive statistics and interviews were used to analyse the data. The finding of this research revealed the significant role of information and communication technology (ICT) and social media in their service marketing effectiveness. Online business and social media have brought a significant improvement in the net income of these entrepreneurs, some by manifold. Therefore, women entrepreneurs must adapt to the use of ICT and social media in order to improve the sustainability of their businesses, as well as to attract the younger generation

    Curriculum, Work Readiness, and Employability in Malaysian Higher Education: Unpacking the Nexus

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    The correlation between curriculum design and a student’s knowledge and skills is pivotal. As the effective application of acquired knowledge and skills directly impacts individual work readiness and employability. Inherently, the employability of graduates has always been one of the main concerns among employers. In line with this issue, a qualitative study was conducted to investigate the graduates’ readiness for employment in Malaysia. This study delves into examining the universities’ curriculum design to understand the students’ view on the quality of the curriculum design for Master’s degrees in their respective Higher education Institution. The present study adopts the qualitative research strategy. A focus group discussion was conducted in English language in two universities - i.e., one public and one private. The reason to choose public and private universities is to get deeper exploration from both perspectives. From each of university 20-40 participants were involved in the focus group. During the focus group, the participants were led into a discussion on the relationship between curriculum design, work readiness and employability in Malaysian Higher Education. The audio-recorded focus groups were transcribed verbatim and analysed. The findings indicate the presence of effective modules and a moderate comprehensiveness of the Postgraduate program modules (Master), which influence the students’ knowledge and skills relevant to their jobs and readiness for employment. For the practical implications, universities need to add problem-based learning, internship and apprenticeship, field trips and site visit, technology integration and project-based learning modules to enhance their graduates’ employability and prepare them for any uncertainties

    Curriculum, Work Readiness, and Employability in Malaysian Higher Education: Unpacking the Nexus

    No full text
    The correlation between curriculum design and a student’s knowledge and skills is pivotal. As the effective application of acquired knowledge and skills directly impacts individual work readiness and employability. Inherently, the employability of graduates has always been one of the main concerns among employers. In line with this issue, a qualitative study was conducted to investigate the graduates’ readiness for employment in Malaysia. This study delves into examining the universities’ curriculum design to understand the students’ view on the quality of the curriculum design for Master’s degrees in their respective Higher education Institution. The present study adopts the qualitative research strategy. A focus group discussion was conducted in English language in two universities - i.e., one public and one private. The reason to choose public and private universities is to get deeper exploration from both perspectives. From each of university 20-40 participants were involved in the focus group. During the focus group, the participants were led into a discussion on the relationship between curriculum design, work readiness and employability in Malaysian Higher Education. The audio-recorded focus groups were transcribed verbatim and analysed. The findings indicate the presence of effective modules and a moderate comprehensiveness of the Postgraduate program modules (Master), which influence the students’ knowledge and skills relevant to their jobs and readiness for employment. For the practical implications, universities need to add problem-based learning, internship and apprenticeship, field trips and site visit, technology integration and project-based learning modules to enhance their graduates’ employability and prepare them for any uncertainties

    Postgraduate recruitment strategies of Malaysian public higher education institutions to achieve an innovative hub

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    Recruitment strategies are crucial for the success of attracting students, which influences the country's education standards and quality. To understand the recruitment strategies applied in the Malaysian public universities, a focus group discussion that involved 19 participants from three different groups, that is (nine) students, (five) universities' representatives and (five) policymakers, was employed. The objective of this paper is to understand the recruitment strategies used to attract students. This paper was conducted using a qualitative method to determine current recruitment strategies adopted by the higher education institutions and to identify issues and challenges regarding postgraduate students' recruitment faced by the local and public universities. The findings revealed that universities use (1) non-active recruitment strategies and (2) passive recruitment strategies. The results disclosed that postgraduate students are recruited mostly through non-active recruitment strategies. Remarkably, respondents considered Malaysian' public universities not ready to become an innovation hub due to several foundations
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