Research into the specific aspects of internal conflict displays in the course of professional identification

The applicability of the researched issue is preconditioned by the need for detecting key determinants which define the process of the person's professional development, identification with the professional environment, and sources of professional self-efficacy. The purpose of the article is to provide the deliverables of the empiric research for the purpose of detection of an aggregate of professional values, internal conflicts therein and specific aspects of their displays in the course of professional establishment. The leading approach to the research has been an ascertaining experiment by means of standardised tools as well as approbation of the modified diagnostic technique which enables detecting essential aspects of internal conflicts and dynamics of their displays. The dynamic structure of professional values is analysed, and contents of the internal conflict and development thereof in the process of professional identity establishment are studied in the article. The article may be of use when developing processes of training and adaptation of young professions, determining professional reference points of production trainers and tutors in the course of vocational training. © 2016 Rensh, Kosyakova and Agafonova

DIGITALIZATION OF ECONOMICS AND DEVELOPMENT BANKS: PROSPECTS FOR EVALUATION ON THE EXAMPLES OF THE RUSSIAN FEDERATION AND VEB.RF

The experience of using digitalization indexes to assess the digitalization level of the economy has been summarized: it is advisable to use interval indexes that allow us to divide countries into groups according to the digitalization level. Using the linear regression model developed by the authors has made it possible to establish a direct statistical relationship between the I-Desi digitalization index and per capita Gross Domestic Product for a number of developed and developing countries: more developed countries carry out digitalization faster. It has been concluded that the digitalization of the economy and the implementation of fintech are based on innovative methods of obtaining, processing and transmitting information, that allows you to use the digitalization index methodology for assessing the digitalization of economic processes in development banks, and new indexes are needed to assess the level of fintech implementation in development banks

Marketing mix for e-commerce

The relevance of the analyzed issue is caused by the need to study the process of transformation of marketing in e-commerce, as the active involvement of business organizations in the field of e-business is often accompanied by problems of applying the usual marketing tools in a virtual environment. The article seeks to identify changes in the elements of the marketing mix in e-commerce in accordance with the trend of e-business and Internet technology. The leading approach to the study of this issue is the marketing model 7P, allowing structuring the changes in a complex of marketing tools with regard to trade and information services of online stores. The results of research were: to establish the determining role of technology and information support of consumers; to identify the areas of transformation of the marketing mix in e-commerce, demonstrating the significant influence of consumers on the content of 7P and personalize the supply of goods and services. The article may be useful for online stores in case of marketing strategy development, identification of the most important elements of 7P, assessment of marketing effectiveness and optimization of marketing costs. © 2016 Pogorelova et al