The Influence of Korean Instagram Users’ Cultural Disposition, Social Capital, and Instagram Usage Propensity on their Evaluation Attributes for Fashion Influencers

This study investigates on how Millennials evaluate fashion influencers on Instagram whom have been slowly leading the micro-cultural trends. The users tend to selectively compare, choose, and evaluate these influencers in terms of their own tastes and propensities, and also their cultural and social characteristics. Literary reviews have been used to evaluate categories of individuals’ cultural disposition by vertical-collectivism, vertical-individualism, horizontal collectivism, and horizontal individualism. Furthermore, there are two types of social capital in social networks, which is that people value the “bridging” nature of what links them with influencers, and people use a “bonding” nature to seek emotional stability while being involved in their ideal social gatherings. This study conducted a questionnaire survey of 467, 20 to 30-year-old male and female Instagram users. The questionnaire contains 2 sub-dimensions of Culture Disposition: Vertical Collectivism and Vertical Individualism; 2 sub-dimensions of Social Capital: Connective Social Capital and Bonding Social Capital; 2 sub-dimensions of Instagram usage propensity: Relationship Seeking Propensity and Information Seeking Propensity; 3 sub-dimensions of Fashion Influencer Evaluation Attributes: Professionalism, Attractiveness and Intimacy. It is meaningful to provide basic data for understanding the characteristics of Instagram users who utilize fashion influencers, for the purpose of market actualization. As a result, Vertical Collectivism and Vertical Individualism were found to be related to Relationship Seeking Propensity; Only Vertical Individualism was found to be related to Information Seeking Propensity. Furthermore, Relationship Seeking Propensity was found to be related to Intimacy, and Information Seeking Propensity was related to Professionalism, Intimacy and Attractiveness

Self-Identity, Ethical Obligation, and Fair Trade Consumption Among Consumers in an Emerging Fair-Trade Market

Based on the modified theory of planned behavior, this study aimed to explore consumer characteristics by focusing on social images and beliefs such as self-identity and ethical obligations, socially responsible consumption, and fair-trade beliefs from their previous purchase experience of fair-trade products. The data was collected from a convenient sample of 276 Korean consumer panels recruited through an independent marketing research company. There were significant differences in self-identification, ethical obligation, beliefs about fair practice, and socially responsible consumption behaviors, particularly on supporting responsible and cause-related products, purchasing local products, and helping small businesses, between fair-trade products purchasers and non-purchasers

Green with Envy at Your Kid: The Effects of Two Different Types of Envy on Purchase Intention

Envy is an emotion that “arises when a person lacks another’s superior quality, achievement, or possession and either desires it or wishes that the other lacked it”. Envy has been classified into two types: benign envy and malicious envy. Benign envy emphasizes the brighter side of envy, which is related to moving-up motivation, while malicious envy represents the destructive side of envy, which motivates people to pull down. The purpose of this study is to address research gap by exploring how envy affects purchase intention among mom through experimental design. Participants were recruited by research company, total one hundred and twenty eight moms with 5-7 year old kids were randomized in each study. Envy is manipulated into two types depending on the deservingness of the situation. Participants were given a short scenario which described a friend who has more capital for raising her children. In purchasing economic capital related products, benign envy condition(M=2.57, SD=1.36) reported greater desire for purchasing products than malicious envy condition(M=2.35, SD=1.21)(F=5.392, p\u3c.05). In purchasing cultural capital related products, benign envy condition(M=4.00, SD=0.78) reported greater desire for purchasing products than malicious envy condition(M=3.98, SD=1.08)(F=.235,n.s). The findings confirm that difference depending on type of envy, and benign envy play an important role for Koreans in purchase intention. In result, envy has no influence in purchasing cultural capital related products. It reveals that in Korea, fashion is used as a strategy of cultural capital, and sense of advanced taste are likely to be interpreted as part of cultural capital

The Effects of Consumption Value and Ethical Fashion Consumption Awareness on Ethical Fashion Consumption Behavior

This study addresses the research gap by exploring relationship between consumption value and ethical fashion consumption by its category

What Do You Think of Fair Trade? Focusing on Young Korean Consumers in an Emerging Fair Trade Market

The purpose of this study was to explore public expectations regarding the concept of fair trade, focusing on higher education student consumers in South Korea and using a qualitative approach

Review of remimazolam and sedatives in the intensive care unit

Remimazolam is a novel intravenous ultra-short acting benzodiazepine that has the potential of being a safe and effective new sedative for use in intensive care unit (ICU) settings. Because remimazolam metabolizes rapidly by being hydrolyzed to an inactive metabolite (CNS 7054) through non-specific tissue esterase activity, specific dosing adjustment for older adults and for patients with renal or hepatic impairment patients (except for those with severe hepatic impairment) is not required. In addition, research has shown that remimazolam may be reversed by administration of flumazenil, as its half time was sufficiently short compared to flumazenil. It shows a lower incidence of cardiorespiratory depression, less injection pain, and no fatal complications such as propofol infusion syndrome and malignant hyperthermia of inhalational anesthetics. Future studies to study the suitability of remimazolam for managing the sedation of ICU patients who need sedation for a long time over several days is required

Effect of Guizhifulingwan (Keishibukuryogan) on climacteric syndrome: study protocol for a randomized controlled pilot trial

SPIRIT 2013 checklist. (DOCX 51 kb

The First Very Long Baseline Interferometry Image of 44 GHz Methanol Maser with the KVN and VERA Array (KaVA)

We have carried out the first very long baseline interferometry (VLBI) imaging of 44 GHz class I methanol maser (7_{0}-6_{1}A^{+}) associated with a millimeter core MM2 in a massive star-forming region IRAS 18151-1208 with KaVA (KVN and VERA Array), which is a newly combined array of KVN (Korean VLBI Network) and VERA (VLBI Exploration of Radio Astrometry). We have succeeded in imaging compact maser features with a synthesized beam size of 2.7 milliarcseconds x 1.5 milliarcseconds (mas). These features are detected at a limited number of baselines within the length of shorter than approximately 650 km corresponding to 100 Mlambda in the uv-coverage. The central velocity and the velocity width of the 44 GHz methanol maser are consistent with those of the quiescent gas rather than the outflow traced by the SiO thermal line. The minimum component size among the maser features is ~ 5 mas x 2 mas, which corresponds to the linear size of ~ 15 AU x 6 AU assuming a distance of 3 kpc. The brightness temperatures of these features range from ~ 3.5 x 10^{8} to 1.0 x 10^{10} K, which are higher than estimated lower limit from a previous Very Large Array observation with the highest spatial resolution of ~ 50 mas. The 44 GHz class I methanol maser in IRAS 18151-1208 is found to be associated with the MM2 core, which is thought to be less evolved than another millimeter core MM1 associated with the 6.7 GHz class II methanol maser.Comment: 19 pages, 3 figure

Wide-Scale Analysis of Human Functional Transcription Factor Binding Reveals a Strong Bias towards the Transcription Start Site

We introduce a novel method to screen the promoters of a set of genes with shared biological function, against a precompiled library of motifs, and find those motifs which are statistically over-represented in the gene set. The gene sets were obtained from the functional Gene Ontology (GO) classification; for each set and motif we optimized the sequence similarity score threshold, independently for every location window (measured with respect to the TSS), taking into account the location dependent nucleotide heterogeneity along the promoters of the target genes. We performed a high throughput analysis, searching the promoters (from 200bp downstream to 1000bp upstream the TSS), of more than 8000 human and 23,000 mouse genes, for 134 functional Gene Ontology classes and for 412 known DNA motifs. When combined with binding site and location conservation between human and mouse, the method identifies with high probability functional binding sites that regulate groups of biologically related genes. We found many location-sensitive functional binding events and showed that they clustered close to the TSS. Our method and findings were put to several experimental tests. By allowing a "flexible" threshold and combining our functional class and location specific search method with conservation between human and mouse, we are able to identify reliably functional TF binding sites. This is an essential step towards constructing regulatory networks and elucidating the design principles that govern transcriptional regulation of expression. The promoter region proximal to the TSS appears to be of central importance for regulation of transcription in human and mouse, just as it is in bacteria and yeast.Comment: 31 pages, including Supplementary Information and figure