Pengaruh Gaya Kepemimpinan Demokratis, Konflik Kerja, dan Kompensasi Non Finansial Terhadap Kinerja Karyawan Pada Hotel Adiwana Resort Jembawan Kecamatan Ubud Kabupaten Gianyar

Optimal performance is the dream of all companies, but performance will be achieved if the work process is carried out in accordance with operational standards. Employees are required to be able to carry out their assigned duties properly. All roles of employees in improving management functions are the responsibility of the leadership to encourage and motivate each subordinate to excel. To improve employee performance depends on the leadership style itself, conflicts experienced by employees at work and non-financial compensation. The formulation of the problems and objectives in this study were to determine the effect of democratic leadership styles, work conflicts and non-financial compensation on employee performance. The location of this research is at Hotel Adiwana Resort Jembawan Ubud, the sample used is 39 respondents. Methods of data collection using observation, interviews, questionnaires and literature study. The data analysis technique used is the validity test, reliability, classical assumptions, multiple linear regression, coefficient of determination, t test and F test. Based on the research results obtained the following results: (1) democratic leadership style has a significant positive effect on employee performance, the t value is 2.770 and sig 0.009. (2) work conflict has a significant negative effect on employee performance, the value of t - 3.167 and sig 0.003 is obtained. (3) non-financial compensation has a significant positive effect on employee performance, a obtained a value of t 3,216 and sig 0.003. (4) simultaneously democratic leadership style, work conflict and non-financial compensation have a significant effect on employee performance, the F value is 17.187 and the significance is 0.000. The magnitude of the influence of the independent variables on employee performance is 56.1%. The suggestion in this study is that the leader of the Hotel Adiwana Resort Jembawan Ubud is expected to always provide encouragement to employees, guide employees, provide promotional opportunities for employees and provide training to employees

Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Dupa Tridatu Pasupati Kaori di Gianyar

Decision making is influenced by many factors, both internal and external to consumers, such as digital marketing, product quality, and brand image. The purpose of this study was to determine the effect of digital marketing, product quality, and brand image on purchasing decisions for Dupa Tridatu Pasupati Kaori products in Gianyar partially and simultaneously. This research was conducted at the Dupa Kaori Group in Ubud Subdistrict, Gianyar Regency with an unknown population and a sample of 75 people with a sample determination method in the form of accidental sampling. Data collection was carried out by means of interviews, observation, documentation, and questionnaires. Measurement of the research instrument was carried out with a Likert scale consisting of five answer choices ranging from strongly disagree to strongly agree. The data analysis technique used is multiple linear regression consisting of a test of determination, partial significance test, and simultaneous significance test. Based on the results of the analysis, it can be concluded that digital marketing, product quality, and brand image have a positive and significant effect on purchasing decision