Corporate social responsibility as a marketing strategy for enhanced performance in the Nigerian banking industry: A granger causality approach

This research study takes a look at corporate social responsibility as a marketing strategy for organizational performance.The study makes use of both primary and secondary data and granger causality test was adopted as the estimation techniques. However, the objective of the study is to examine the impact of corporate social responsibility on marketing strategy in an organization.The primary data make use of questionnaire that was distributed to 120 staff of Zenith bank of Nigeria plc and the raw data from the questionnaire were coded to become a grouped data.With the secondary data the study makes use of a simple regression model formulated to take care of the topic of the research study and granger causality test was used to analyse the issue and the result revealed that there is causality that run from corporate social responsibility and marketing strategy.The study concludes and recommends that there exist some inherent pitfalls in CSR regarding marketing operations of corporate organizations, which tend to negate the interest of consumers.It is concluded that firms should endeavour to apply best practices of CSR in their marketing activities to protect the interest of consumers and the society

Work Training: A Panacea for Personnel Productivity (A Study of Shoprite Limited, Owerri, Imo State, Nigeria)

The study examines the impact of workplace training on personnel productivity in Shoprite, Owerri, Imo state, Nigeria. Descriptive research method was adopted since it required observing and documenting behavior, attitudes and activities. Human capital theory and Expectancy theory underpinned the study. The sample size was derived by Krejcie & Morgan (1970) table which consist of (70) respondents who are employees of the firm. Data were collected through a questionnaire instrument found to be reliable. The data collected was grouped according to response and presented in tables using frequencies and percentages. The hypotheses were tested using Pearson’s correlation analysis. Results of the study revealed that work training has a significantly strong and positive association with personnel productivity. Base on the finding, the study recommends periodic and effective trainings programs for employees to keep abreast with new skills and knowledge regarding their job and also serve as a source of motivation. The researcher suggested that further investigation should be carried out in public sector to assess the effectiveness of work trainings