67 research outputs found
Managing a crisis of confidence in Nigeria's banking and financial industry
An ongoing crisis of confidence in the banking and financial industry in Nigeria's emerging
economy calls for using integrated marketing communications (IMC) in optimizing five
potentially normative actions as a beachhead in procuring corporate benefits from three variables
that predict significantly customers’ favorable impressions of business: satisfaction, trust,
relationship commitment. The actions: (a) personalize the stakeholder experience, (b) integrate
ethics into the workplace and into corporate communications, (c) participate in training sessions
in applied ethics, (d) use brandstanding expansively and integratively, and (e) conduct rigorous
outcomes assessment and disseminate its results promptly to stakeholders
Packages of Care for Epilepsy in Low- and Middle-Income Countries
In the second in a series of six articles on packages of care for mental health disorders in low- and middle-income countries, Caroline Mbuba and Charles Newton discuss treatment for epilepsy
Responsiveness to Housing and Urban Development Policy Decisions in Nigeria’s Federation: the Case of Jos City
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