Fundamentals Of Entrepreneurship (ENT300) Business Model Canvas / Muhammad Aiman Hakimi Abdul Razak

The name of my product is “Crunchyz Frutti” and my product is “Kerepek Nangka” or “Jackfruit chips”. Jackfruit (Artocarpus heteropyllus Linn ,syn Artocarpus integra Merr) under family Moraceae or locally known as “Nangka’ in Malaysia is a popular fruit tree grown as tropical fruit trees. It was grown in Malaysia as a commercial commodity or grown as mixed commodity with few other fruit types such as durian, rambutan, duku and so on in traditional village. Department of Agriculture Malaysia record about 3,123 hectare was grown in 2006 and increase the size to only 3,500 in 2009 with annual production for 27,830 metric tonnes. Our jackfruit chips is produce from fresh jackfruit that we get from Pahang. I register my “Crunchyz frutti” business on 1 June 2019 last year at Suruhanjaya Syarikat Malaysia (SSM). My main activity is producing “Jackfruit chips” and selling it to the customer. The location is in Ipoh Perak which is at No. 80, Jalan Panglima, 31590 Ipoh, Perak. The reason I choose the location is because the rent for the place is not to expensive and I also thinking this is as starting platform before I start grow up my business. Also this place will not disturb any residents around here during process of our production. The reason why I start this business is because I want to show what is unique in our country to the people in Malaysia also to other countries and I choose in concept of our local fruit that is “ Jackfruit “. At the same time, I want to help others that do not interested with jackfruits eat jackfruit in different ways. What unique about my product is, it is hard to find jackfruit chips around Malaysia such as in grocey store, shopping mall, night market and so on

Report of Case Study (ENT300) Potterhead Malaysia / Muhammad Syazwi Mohd Yusri...[et al.]

pandemic outbreak lately. It does not stop us from continuing our task to finish the assignment. We are truly grateful for the fulfilment of this case study assessment which is required to be accomplish as a first course work for the fundamentals of entrepreneurship course. Special appreciation to family and friends for supporting us to work on this assessment. This case study has been prepared with the cooperation and encouragement from many people. A assive gratitude also would be given to our lecturer Sir Mohd Najmie Osman and his thoughtfulness in guiding us toward the process of completion of this case study. He had assisted us by providing a lot of useful information. The absence of him would cause us enormous difficulty in finishing the assignment given. We successfully able to face the problems appear during doing our research. We have been wiser in dealing with obstacles. The interview session for the case study had feed us organizing, marketing, operational process, financial planning and training plan and any other information needed for a new entrepreneur to start a business. Let us not forget to give our deepest thanks to Madam Mardilyn King Phaik wang, the founder of Potterhead Malaysia who willing to accept our invitation to conduct an interview session even though we did it through online video conference using the application Zoom. She shared her business knowledge with us. She also has been enthusiastic on helping us to do our best in finishing this project. Lastly, we are all optimistic on the case study in given us comprehension in entrepreneurship world and element on becoming an ideal entrepreneur in future