Covid-19 and its impact on digital marketing

The coronavirus disease 2019 (COVID-19), is a new type of coronavirus spreading exponentially globally. It was started in December 2019 in Wuhan, China, which caused severe acute respiratory \ud syndrome coronavirus 2 (SARS-CoV-2) (Dashraath et al., 2020 & Chowdhury et al., 2020). Coronaviruses were identified in 1960, which is that everyone will be affected once in life, mostly a young child and more common during fall and winter (D. Bhargava, 2020). SARS-CoV-2 is one of seven types of coronaviruses, including the ones that cause severe diseases like Middle East Respiratory Syndrome (MERS) and Sudden Acute Respiratory Syndrome (SARS). Those affected will experience infection in the nose, sinuses, or upper throat. But Covid-19 will affected upper respiratory tract (sinuses, nose and throat) or lower respiratory tract which is windpipe and lungs (Pathak, 2020)

Flexible work

Flexible working hours have as of late picked up a ton of consideration from associations and researchers as family-accommodating approach. These days, associations are attempting to fuse a culture of trust by offering representatives adaptability in the work environment (United Nation, 2010). Moreover, a few scientists contend that flexible working practices encourage work-life balance, and with moving family pattern such practices are beneficial for both women and men (Thomson, 2008; Pruyne, Powell & Parsons, 2012; Hofäcker & König, 2013). In this paper, connection between flexible working hours and work-life balance is inspected. This paper examines whether flexible working hours backing and improve work-life balance or on the other hand make challenges in adjusting among work and life jobs. Right off the bat, some past discoveries on flexible working hours are analysed. With the utilization of existing proof, adaptable working hours are considered from worker and boss sides so as to demonstrate that flexibility in the work environment gainful isn't just for employee, but for employer also. Besides, existing literature on work-life balance is filtered. Stress and representative prosperity are examined as they are two key results of work-life balance, one is negative and the other one is certain separately. The writing comes up short on the proof of flexible working hours affecting on work-life balance; nonetheless, two ideas are regularly utilized together in the investigations. The section continues with a concise talk on a picked point. Lastly, conclusion is given to condense the thoughts of the section

Does retail image affect attitude and repatronage intention of apparel store in Malaysia?

Local apparel retailers in Malaysia are facing hard times to compete with the international companies and foreign brands. Thus, it is very crucial to understand how store image would influence Malaysian consumers’ store selection especially for the apparel retailers. The aim of this study is to examine the relationships between the store image, consumers’ attitude towards store and their repatronage intentions. The store image is conceptualized as a six multidimensional variable namely store atmosphere, store value, salesperson, merchandising, availability and after sale service. The research instruments were distributed among 185 apparel shoppers of age 18 and above who have recently visited any of foreign or local apparel retail stores. Importantly, results indicated five store dimensions namely store atmosphere, availability, salesperson, after sale and merchandising have significant effects on both consumers’ attitude towards store and repatronage intentions. Hence, the findings of this study provide useful insights for local apparel retailers to identify the key store attributes that significantly affect local consumers’ attitude and repatronage intention

Does retail image affect attitude and repatronage intention of apparel store in Malaysia?

Local apparel retailers in Malaysia are facing hard times to compete with the international companies and foreign brands. Thus, it is very crucial to understand how store image would influence Malaysian consumers’ store selection especially for the apparel retailers. The aim of this study is to examine the relationships between the store image, consumers’ attitude towards store and their repatronage intentions. The store image is conceptualized as a six multidimensional variable namely store atmosphere, store value, salesperson, merchandising, availability and after sale service. The research instruments were distributed among 185 apparel shoppers of age 18 and above who have recently visited any of foreign or local apparel retail stores. Importantly, results indicated five store dimensions namely store atmosphere, availability, salesperson, after sale and merchandising have significant effects on both consumers’ attitude towards store and repatronage intentions. Hence, the findings of this study provide useful insights for local apparel retailers to identify the key store attributes that significantly affect local consumers’ attitude and repatronage intention