Investigation of Ethnocentrism Effect on Turkish Textile Image and Consumer Purchase Intention: Isfahan and Tabriz Cities as a Case Study

Cultural factors such as ethnocentrism and cultural stereotypes also play a prominent role in consumers' perceptions of brands. This paper examines the impact of ethnocentrism on the image of Turkish textiles and the purchase intention of these goods among Isfahan and Tabriz citizens. The population of this research is residents of Isfahan and Tabriz cities. This study's hypotheses are examined using structural equation modelling through PLS software. The results showed that ethnocentrism has a significant relationship with the product image, but these results were inconsistent in Isfahan and Tabriz cities. On the other hand, the relationship between ethnocentrism and the cognitive image was confirmed. However, the result was not approved for the affective image in both cities either.

An empirical study of the pathology of organizational communications based on three branches model: A case study

Understanding obstacles in front of communication system has turned into a critical task executed by managers. Present study analyzes major vulnerabilities to organizational communication from structural, behavioral and contextual aspects. The statistical population includes employees and managers in the headquarters of National Iranian Oil Company. After assessing the validity and reliability of a conceptual model, we used Kolmogorov–Smirnov test, T-test and F-test for analyzing our data. The results show that priority of communication barriers are as follows: structural elements like centrality and formality. Contextual elements like cultural and technical barriers and finally behavioral elements like perceptual and human barriers