Can online travel agencies contribute to the recovery of the tourism activity after a health crisis?

Purpose Online travel agencies (OTAs) have an important role to play in reactivating tourism activity following a health crisis by providing information about the health conditions of tourist destinations. Once developed, it is necessary to analyze the effectiveness of the information provided and ascertain whether the provision of such information effects the understanding of the value of using OTAs and, in turn, the intention to do so. Design/methodology/approach This paper, based on an empirical case study conducted during the COVID-19 pandemic, examines whether following a health crisis, the quality of information provided by OTAs on the health conditions of tourist destinations and the perceived value of their offer generate a greater OTA services reuse intention, and signals, therefore, a return to travel. Findings The results show the quality of the information positively influences the perceived value, but not the OTA services reuse intention. Rather, the perceived value positively influences the OTA services reuse intention. Practical implications Overall, it can be suggested that providing quality health information for a destination is a necessary strategy because it contributes to increasing the perceived value of OTAs. To incentivize the intention for repeated use of OTA services, it is necessary to consider the perceived value that influences the intention to make repeat OTA reservations. Originality/value This research offers a novel perspective about the OTAs’ contribution to the recovery of the activity of the tourism industry after a health crisis. This contributes to achieving a more resilient sector in the face of future health crises

The impact of activity type and use of health and safety protocols for destination recovery following a health crisis

This paper examines whether, following a prolonged health crisis, the offer of a tourist destination coupled with the use of health and safety protocols at the destination, influences brand equity and intention to visit. Specifically, it (a) examines whether the indoor/outdoor activity offers influence brand equity and intention to visit, (b) demonstrates whether health and safety protocols influence brand equity and intention to visit, and (c) tests whether there is a moderating effect by the use of health and safety protocols in destinations specializing in indoor, rather than outdoor, activities. The study is based on an experimental design in which the type of offer (out/indoor activities) and the use of anti-covid protocols versus their non-use were manipulated

La formación del capital de marca de un destino turístico a partir de la experiencia turística generada en medios sociales

Las tecnologías de la información y la comunicación (TICs) como los medios sociales (MS), se posicionan como nuevas vías para la mejora del capital de marca de los destinos. Siguiendo los fundamentos del post-turismo, las TICs constituyen un medio en el que el turista puede acceder a experiencias turísticas previas a la visita del destino. Con este trabajo se pretende conocer si las experiencias turísticas generadas a través de MS son un medio válido para incrementar el capital de marca. Por ello, (a) se propone y se valida un modelo de capital de marca de un destino turístico a partir de experiencias turísticas generadas en MS; y (b) se analizan las relaciones entre las distintas dimensiones del capital de marca del destino turístico. Los resultados ponen de manifiesto que las experiencias turísticas generadas mediante MS son capaces de incrementar el capital de marca de un destino turístico

Erratum to: Guidelines for the use and interpretation of assays for monitoring autophagy (3rd edition) (Autophagy, 12, 1, 1-222, 10.1080/15548627.2015.1100356

non present