Od negacji do afirmacji. Poetyka negacji w wierszu Widok z ziarnkiem piasku Wisławy Szymborskiej i jego angielskim przekładzie Stanisława Barańczaka i Clare Cavanagh

The aim of this article is to analyse the poem Widok z ziarnkiem piasku by Wisława Szymborska and its translation into English by Stanisław Barańczak and Clare Cavanagh (View with a Grain of Sand), paying special attention to the key poetics of negation. The article focuses on the problem of “possible worlds.” Looked at from the point of view of linguistics, literary studies, and translation studies, the poem is demonstrative of the variety of forms of negation and their semantic functions used in Szymborska’s entire oeuvre. The conclusion is that Szymborska uses not only negations on the formal, i.e. grammatical level, but also on the semantic and pragmatic levels, and in this way conveys the main meanings of her poems. The analysis of the English translation shows that the role of negations is similar: the translators use numerous and various forms of formal and semantic negation, but they lack pragmatic negation. The translation thus lacks one of the most central messages of the poem: Szymborska values the richness of human existence much more than the empty existence of other beings

Elements of gamification in social marketing compaigns

The goal of this article is to present the essences of gamification and possibilities which are given by using it in the marketing work. Special attention was paid to activities of social marketing, which superior task is to pay direct attention to social problems, to change the social consciousness of given problem, to present the results of some behaviours and to support activities serving the change of attitudes

Social media as a new channel for company communication on the example of clothing company

The evolution of marketing orientations, issues of company and market communication are submitted in the article. The role of social media and its using by companies and their customers are pointed. The author of this article has presented the results of the research conducted with young citizens of Silesia Voivodeship

Sztuczne raje prawdopodobieństwa. O funkcjach negowania w wierszu pt. 'Dworzec' Wisławy Szymborskiej i jego angielskim przekładzie autorstwa Stanisława Barańczaka i Clare Cavanagh

The aim of this article is to interpret Szymborska’s poem entitled The Railroad Station and its English translation, from the point of view of the key poetics of negation. From the point of view of linguistics, literary studies, and translation studies, the poem is demonstrative of the variety of forms of negation and their semantic functions used in Szymborska’s entire oeuvre. The translators use numerous and various forms of formal and semantic negation as well, but they lack the central pragmatic negation. Szymborska doubts whether ‘our’ world is the best of possible worlds: since there is only one course of events, ‘the paradise of probability’ is ‘artificial’; the world is a burial ground of possibilities that did not come true

The promotion of phisical activity in shockvertising campaigns

Preferring passive life style and the problems with obesity eventuating from this fact, have become very common in many countries. According to research, the physical activity of Poles turns out to be under the average for EU countries. (Sport activity of Poles, 2015, p.3) The promotion of physical activity is one of the most important tasks of public health. The publicity of physical activity, habits of caring for health and wellbeing should be realized by national and local authorities, media and organisations connected w sport and recreation. Next, there are subjects providing sport recreation services, which use properly worked out marketing programs, apart from purely business goals, they can also become the promoters of physical activity. The aim of this article is to present shocking advertisement as the part of social campaigns influencing the changing the passive lifestyle for the active one. Shown in this article research was conducted among students of one university. The goal of research was the assessment of emotions which were aroused by showing examples of campaigns and their influence on the willingness to take up physical activities by the youth. The article contains the examples of campaigns and the results of research into using this kind of actions among young people. It was assumed, that the showing shocking messages concerning the consequences of lack physical activity, influences on taking up such activity by young people

Development of sustainable tourism in the eastern part of Poland

Sustainable tourism’s aim is to lower negative influence of tourism on environment. Development of such a tourism influences on local employment. Advantages of the development are aimed at local societies, tourism agencies and tour operators and also tourists themselves. Apart from that sustainable tourism does not disturb the natural environment and is environmentally friendly

Development of sustainable tourism in the eastern part of Poland on the example of bicycle green velo trail

Sustainable tourism’s aim is to lower negative influence of tourism on environment. Development of such a tourism influences on local employment. Advantages of the development are aimed at local societies, tourism agencies and tour operators and also tourists themselves. Apart from that sustainable tourism does not disturb the natural environment and is environmentally friendly. The World Tourism Organization defines sustainable tourism as a tourism that satisfies the needs of both tourists and tourist destinations, while protecting and promoting their future development. The main goal of sustainable tourism is to preserve the economic and social benefits of tourism while minimizing or mitigating adverse environmental, historical, cultural or social impacts. This goal is achieved by balancing the needs of tourists with the needs of tourist destinations. The most important documents defining the basis for sustainable tourism are: Agenda 21 and principles for sustainable development, UNCED, Rio de Janeiro Declaration, 1992, Global Code of Ethics in Tourism, WTO, 1999 and Cape Town Declaration. Responsible Tourism in Destinations, World Summit on Sustainable Development in Johannesburg in 2002. (http://zb.eco.pl/publication/koncepcja-zrownowazonego-rozwoju-w-turystyce-p1338l1) Sustainable tourism goes side by side with ecotourism and heritage tourism. Many voivodeships in Poland have started to apply activities connected with sustainable tourism. The example of sustainable tourism is Green Velo Trail completed in Eastern Poland

Promocja aktywnosci fizycznej w kampaniach shockvetisingowych

Preferowanie pasywnego stylu życia oraz wynikający z tego problem otyłości stały się w wielu krajach bardzo powszechne. Według badań aktywność fizyczna Polaków wypada poniżej średniej dla krajów Unii Europejskiej. Promowanie aktywności fizycznej jest jednym z najważniejszych zadań zdrowia publicznego

Elements of gamification in social marketing compaigns

The goal of this article is to present the essences of gamification and possibilities which are given by using it in the marketing work. Special attention was paid to activities of social marketing, which superior task is to pay direct attention to social problems, to change the social consciousness of given problem, to present the results of some behaviours and to support activities serving the change of attitudes