Criterion for the cost-effectiveness of aircraft engines conversion

© 2015, Asian Social Science. All rights reserved. This article discusses the technical and economic efficiency of conversion of gas-turbine engines for use in various industries. Russian aircraft engine production capacity is not able to meet the needs of gas turbine engines for terrestrial applications. The only solution to this situation is the conversion of aircraft engine exhaust their flight hours. We propose a criterion for the relative economic efficiency of aircraft engines conversion, allowing to select the most appropriate type of engine based on its characteristics

Criterion for the cost-effectiveness of aircraft engines conversion

© 2015, Asian Social Science. All rights reserved. This article discusses the technical and economic efficiency of conversion of gas-turbine engines for use in various industries. Russian aircraft engine production capacity is not able to meet the needs of gas turbine engines for terrestrial applications. The only solution to this situation is the conversion of aircraft engine exhaust their flight hours. We propose a criterion for the relative economic efficiency of aircraft engines conversion, allowing to select the most appropriate type of engine based on its characteristics

Optimization of interaction of industrial enterprises and marketing network

© 2015, Asian Social Science. All rights reserved. The article is devoted to the economic and mathematical optimization of the inter-action of industry and trade and supply chains. The main optimization criteria are the minimization of costs goods-movement, minimizing the time of delivery of goods, maximizing boot storage and transport facilities. Formed by the interaction of an optimization algorithm, which allows to determine the appropriate scope of supply and the optimal size of the order, to find the optimal supply chain and calculate the parameters of the supply and movement of goods

Application of financial engineering instruments in the Russian automotive industry

© 2015, Asian Social Science. All rights reserved. The problem of the reducing the financial risks faced by any company in the market economy. The automotive industry is also sensitive to currency and commodity risks. The article presents the economic and mathematical model of the creation of option portfolios in the automotive industry, which allows to develop investment and speculative strategies in the stock market, as well as the methods of hedging currency risks in the automotive industry, depending on the net position

Hedging as an important component of the financial mechanism of enterprise management in the automotive cycles

© 2015, Mediterranean Center of Social and Educational Research. All rights reserved. The Russian automotive industry is facing increasing competition from world leading manufacturers. In these circumstances, it becomes important to achieve optimum prices without affecting the properties of produced consumer vehicles. A possible way to optimize - hedging through the purchase of exchange and OTC derivatives. Practice shows that the leading automotive corporations make extensive use of derivative financial instruments to hedge the cost of optimizing the currency and commodity contracts, interest payments. This practice can be applied to the Russian automobile enterprises in this paper, we consider the practical aspects of risk hedging

Formation of financial planning for the automotive industry

© 2015, Mediterranean Center of Social and Educational Research. All rights reserved. The article presents the principles and criteria for staging and the use of process-oriented financial planning in the automotive industry, allowing separate business processes, promote the growth of the company's value. The developed model estimates of currency risks on the basis of cash flow modeling of the budget of foreign economic activity the automotive industry aimed at increasing the company's value

Structure and Biochemical Study of Nanocomposite Bioconstruction for Restoration of Bone-cartilaginous Defects

Porous and strong nanocomposite bioconstructions were formed by laser evaporation of an aqueous dispersion of carbon nanotubes in a protein matrix. The homogeneous dispersion was exposed to laser irradiation to create solid constructions. Continuous laser radiation with a wavelength of 970 nm and a power of 5-7 W was used. The porosity of nanocomposite bioconstructions was studied by the method of lowtemperature nitrogen porosimetry and X-ray microtomography, the tensile strength and relative elongation of bioconstructions were evaluated, and their biocompatibility was tested in vitro. It was found that with an increase of the carbon nanotube’s concentration, a slight decrease in strength (3-15 %), a decrease in the pore size (20- 40 %), and an increase in the degree of deformation (10-12 %) were observed. At the same time, the mechanical parameters of the bioconstructions met the requirements for the materials for the restoration of bone-cartilaginous defects. Using optical microscopy and the MTT-test, proliferative activity and structural features of bone tissue cells on the surface of nanocomposite bioconstructions were evaluated. Studies have shown no toxic or inhibitory effect on cells. The results of the studies can talk about the advantage of nanocomposite bioconstructions using as an implant material for improving the growth of biological cells and regenerating damaged biotissues. Keywords: Nanocomposites, laser radiation, mechanical properties, porosity, X-ray microtomography, biocompatibilit

Semiotics of Vaccination Adver-tising in Media Discourse

The aim of the article is to analyze the verbal and visual means in advertising COVID-19 vaccination. The task is to examine the peculiarities of semiotics in vaccination advertising based on campaigns from different countries around the world, identify successful advertising strategies, and discover the reasons for communicative failures. The study analyzes the techniques of combining visual and verbal narratives in creolized advertising texts. It emphasizes that it is the visual narrative that appeals to the subconscious, which often contributes to the recipient’s necessary post-communicative action. The article examines the tactics of argumentation used in vaccination advertising (including appeals to authority, values such as health, love, freedom, etc.), studies the semiotics of the visual elements involved in argumentation. The article also analyzes the semiotics of color signals in advertising discourse, revealing their influence on the recipient’s subconscious. Examples of using semantic signs taken from other semantic domains, such as election campaigns and road sign systems, are separately considered in vaccination campaigns. The creativity of these techniques is noted, but the danger of visual disconnect with slogans and communicative failure is also indicated. The conclusion is drawn that advertising appealing to positive feelings of social responsibility, comfort, and well-being is more effective than advertising using threat-based argumentation

Semantic and Pragmatic Characteristics of Pharmacy Ergonyms in Sweden and Great Britain

Semantic and pragmatic characteristics of pharmacy ergonyms in Sweden and Great Britain. The analysis o the functioning of ergonyms in the onomastic space of different linguistic cultures is aimed at clarifying the idea of nominative processes in ergonyms. The material of the study was the names of pharmacies obtained by the method of continuous sampling from open sources (about 100 units). As a result of the study, semantic groups of ergonyms were identified, trends in their nomination were specified, and pragmatic characteristics were determined. It has been established that the leading trends in the nomination of pharmacies in Sweden and the UK are conservatism and symbolization. In the Swedish onomasticon, nominations containing zoonyms are the predominant type of pharmacy ergonyms (this is a tradition of naming pharmacies that has historically developed in this region), while the formation of names of pharmacies based on toponyms and anthroponyms is more typical for the UK. It is noted that for both linguistic cultures, the use of lexemes with a positive evaluative connotation in pharmacy ergonyms is typical. The common semantic feature of pharmaceutical ergonyms in Sweden and Great Britain is the creation of associative links with ideas about nature, naturalness, environmental safety, the signs of which are, in particular, green color, images of animals or plants

Organizaton process optimization on a haulage company

© Medwell Journals, 2016.Optimisation of organizational cooperation between the sides of a lease bargain is examined in this study and the corespondent math model is presented. The problem of long-time investment attraction for creation of expansion production, acquiring modern equipment and implementation of modern technologies (that can be really pricy) can be solved with the help of debt capital use, specifically the tool of leasing capital investment projects funding