From search engine optimisation to search engine marketing management: development of a new area for information systems research

Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and uses such as e-commerce, blogging and wikis have highlighted the need for technical staff to work more closely with marketing professionals resulting in a new area of work – Search Engine Marketing Management. The paper highlights the emerging role of Search Engine Marketing Management as a new and increasingly important area for future information systems researchers and research. Reaching beyond the 'simple' undifferentiated goal of increasing visitors to a website, a mature perspective of marketing is developing - that of realising strategic marketing objectives. The practical contribution of this paper is found in the development of awareness among management roles of the importance and nuances of search engines and the tactics required to harness the benefits of multiple online communication channels within organisational marketing strategy

Apparatus for igniting solid propellants Patent

Solid propellant ignition with hypergolic fluid injected to predetermined portions of propellan

Method of igniting solid propellants Patent

Method for igniting solid propellant rocket motors by injecting hypergolic fluid

Mind Over Matter: A Qualitative Examination of the Coping Resources Used by Women with Cancer

Aim: This exploratory study investigates the coping resources used by six women diagnosed with cancer. Objective: The purpose of this study was to provide these women with the opportunity to discuss their cancer experiences along with the specific coping methods they found to be helpful throughout their journey. Methods: The participants, ranging in age from 25 to 63, completed a background questionnaire, followed by either a semi-structured interview (n=3) or an interview via written response (n=3). Results: Several key coping methods were described as being helpful to these women, and these methods fell into three major categories: intrapersonal, interpersonal, and extrapersonal coping resources. Although each of these resource categories had a direct influence on overall well-being itself, the interpersonal and extrapersonal resources also influenced the intrapersonal category, offering an alternate means by which they could influence overall well-being. These findings highlight the many coping resources used by these women when navigating their cancer journey

Magnetic fields and spiral arms in the galaxy M51

(Abridged) We use new multi-wavelength radio observations, made with the VLA and Effelsberg telescopes, to study the magnetic field of the nearby galaxy M51 on scales from 200\pc to several \kpc. Interferometric and single dish data are combined to obtain new maps at \wwav{3}{6} in total and polarized emission, and earlier \wav{20} data are re-reduced. We compare the spatial distribution of the radio emission with observations of the neutral gas, derive radio spectral index and Faraday depolarization maps, and model the large-scale variation in Faraday rotation in order to deduce the structure of the regular magnetic field. We find that the \wav{20} emission from the disc is severely depolarized and that a dominating fraction of the observed polarized emission at \wav{6} must be due to anisotropic small-scale magnetic fields. Taking this into account, we derive two components for the regular magnetic field in this galaxy: the disc is dominated by a combination of azimuthal modes, $m=0+2$, but in the halo only an $m=1$ mode is required to fit the observations. We disuss how the observed arm-interarm contrast in radio intensities can be reconciled with evidence for strong gas compression in the spiral shocks. The average arm--interam contrast, representative of the radii r>2\kpc where the spiral arms are broader, is not compatible with straightforward compression: lower arm--interarm contrasts than expected may be due to resolution effects and \emph{decompression} of the magnetic field as it leaves the arms. We suggest a simple method to estimate the turbulent scale in the magneto-ionic medium from the dependence of the standard deviation of the observed Faraday rotation measure on resolution. We thus obtain an estimate of 50\pc for the size of the turbulent eddies.Comment: 21 pages, 18 figures (some at lower resolution than submitted version), accepted for publication in MNRA

Omega time transmissions and receiving requirements

A short history is given of the development of dual VLF time transmission techniques. The theory of time recovery from the relative phase of the dual frequency transmission is presented. The transmission and receiving requirements for cycle identification and cycle ambiguity resolution are described. Finally, an experiment to test the capability of time transmission of the OMEGA system is propose

Geometric approach to Fletcher's ideal penalty function

Original article can be found at: www.springerlink.com Copyright Springer. [Originally produced as UH Technical Report 280, 1993]In this note, we derive a geometric formulation of an ideal penalty function for equality constrained problems. This differentiable penalty function requires no parameter estimation or adjustment, has numerical conditioning similar to that of the target function from which it is constructed, and also has the desirable property that the strict second-order constrained minima of the target function are precisely those strict second-order unconstrained minima of the penalty function which satisfy the constraints. Such a penalty function can be used to establish termination properties for algorithms which avoid ill-conditioned steps. Numerical values for the penalty function and its derivatives can be calculated efficiently using automatic differentiation techniques.Peer reviewe

Thermo-acoustic wave propagation and reflection near the liquid-gas critical point

We study the thermo-acoustic wave propagation and reflection near the liquid-gas critical point. Specifically, we perform a numerical investigation of the acoustic responses in a near-critical fluid to thermal perturbations based on the same setup of a recent ultrasensitive interferometry measurement in CO2 [Y. Miura et al. Phys. Rev. E 74, 010101(R) (2006)]. The numerical results agree well with the experimental data. New features regarding the reflection pattern of thermo-acoustic waves near the critical point under pulse perturbations are revealed by the proper inclusion of the critically diverging bulk viscosity.Comment: 14 pages, 4 figures, Accepted by PRE (Rapid Communication

Interpretation of the angular dependence of the de Haas-van Alphen effect in MgB_2

We present detailed results for the amplitude and field dependence of the de Haas-van Alphen (dHvA) signal arising from the electron-like $\pi$ sheet of Fermi surface in MgB_2. Our data and analysis show that the dip in dHvA amplitude when the field is close to the basal plane is caused by a beat between two very similar dHvA frequencies and not a spin-zero effect as previously assumed. Our results imply that the Stoner enhancement factors in MgB_2 are small on both the Sigma and Pi sheets.Comment: 4 pages with figures. Submitted to PR