5,935 research outputs found
Exclusive vs Overlapping Viewers in Media Markets
This paper investigates competition for advertisers in media markets when
viewers can subscribe to multiple channels. A central feature of the model
is that channels are monopolists in selling advertising opportunities toward
their exclusive viewers, but they can only obtain a competitive price for
advertising opportunities to multi-homing viewers. Strategic incentives of
firms in this setting are different than those in former models of media
markets. If viewers can only watch one channel, then firms compete for
marginal consumers by reducing the amount of advertising on their channels.
In our model, channels have an incentive to increase levels of advertising,
in order to reduce the overlap in viewership. We take an account of the
differences between the predictions of the two types of models and find that
our model is more consistent with recent developments in broadcasting
markets. We also show that if channels can charge subscription fees on
viewers, then symmetric firms can end up in an asymmetric equilibrium in
which one collects all or most of its revenues from advertisers, while the
other channel collects most of its revenues via viewer fees
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Bound typescripts of agents reports, including photographs, charts, clippings, and examples of publications, 1935 to 1936. Also includes statistical summaries for 1935-36.This material from the University of Arizona Agricultural Extension Service is made available by University of Arizona Libraries, Special Collections. Contact us at [email protected], or (520) 621-6423
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Bound typescripts of agents reports, including photographs, charts, clippings, and examples of publications, 1936 to 1937. Also includes statistical summaries for 1936-37.This material from the University of Arizona Agricultural Extension Service is made available by University of Arizona Libraries, Special Collections. Contact us at [email protected], or (520) 621-6423
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Bound typescripts of agents reports, including photographs, charts, clippings, and examples of publications, 1931 to 1932. Also includes statistical summaries for 1931-32.This material from the University of Arizona Agricultural Extension Service is made available by University of Arizona Libraries, Special Collections. Contact us at [email protected], or (520) 621-6423
Letter, National Service Life Insurance
This handwritten letter is written from National Service Life Insurance of the U. S. A. Veteran\u27s Administration in Washington, D. C. to an unidentified member informing them of the terms of their policy.https://scholarsjunction.msstate.edu/mss-bogan-correspondence/1129/thumbnail.jp
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Bound typescripts of agents reports, including photographs, charts, clippings, and examples of publications, 1942 to 1943. Also includes statistical summaries for 1942-43.This material from the University of Arizona Agricultural Extension Service is made available by University of Arizona Libraries, Special Collections. Contact us at [email protected], or (520) 621-6423
Recommended from our members
Annual Report, Evalyn A. Bentley, Home Demonstration Agent, December 1, 1941 - December 1, 1942
Bound typescripts of agents reports, including photographs, charts, clippings, and examples of publications, 1941 to 1942. Also includes statistical summaries for 1941-42.This material from the University of Arizona Agricultural Extension Service is made available by University of Arizona Libraries, Special Collections. Contact us at [email protected], or (520) 621-6423
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