3 research outputs found
Landing pages as a tool for promoting books
Π Π΄ΠΈΡΡΠ΅ΡΡΠ°ΡΠΈΠΈ ΠΈΠ·ΡΡΠ°ΡΡΡΡ ΡΡΡΡΠΊΡΡΡΠ½ΠΎ-ΡΠΎΠ΄Π΅ΡΠΆΠ°ΡΠ΅Π»ΡΠ½ΡΠ΅, Π²ΠΈΠ·ΡΠ°Π»ΡΠ½ΠΎ-ΡΡΠ½ΠΊΡΠΈΠΎΠ½Π°Π»ΡΠ½ΡΠ΅ ΠΈ ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΠΎ-ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΡΠ΅ ΡΠΎΡΡΠ°Π²Π»ΡΡΡΠΈΠ΅ ΠΏΠΎΡΠ°Π΄ΠΎΡΠ½ΡΡ
ΡΡΡΠ°Π½ΠΈΡ. ΠΠ° ΠΎΡΠ½ΠΎΠ²Π΅ Π°Π½Π°Π»ΠΈΠ·Π° ΠΈ ΡΠΈΡΡΠ΅ΠΌΠ°ΡΠΈΠ·Π°ΡΠΈΠΈ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ ΠΎ ΠΏΠΎΡΠ°Π΄ΠΎΡΠ½ΡΡ
ΡΡΡΠ°Π½ΠΈΡΠ°Ρ
Π°Π²ΡΠΎΡ ΡΠ°Π·ΡΠ°Π±ΠΎΡΠ°Π» ΠΏΠΎΡΠ°Π΄ΠΎΡΠ½ΡΡ ΡΡΡΠ°Π½ΠΈΡΡ ΠΊΠ½ΠΈΠΆΠ½ΠΎΠ³ΠΎ ΠΈΠ·Π΄Π°Π½ΠΈΡ. ΠΠΎΠ²ΠΈΠ·Π½Π° ΠΠΠ Π·Π°ΠΊΠ»ΡΡΠ°Π΅ΡΡΡ Π² ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½ΠΈΠΈ ΠΊΡΠΈΡΠ΅ΡΠΈΠ΅Π² ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΠΌΠ°ΠΊΡΠΈΠΌΠ°Π»ΡΠ½ΠΎ ΠΊΠΎΠ½Π²Π΅ΡΡΠΈΠΎΠ½Π½ΠΎΠΉ ΠΏΠΎΡΠ°Π΄ΠΎΡΠ½ΠΎΠΉ ΡΡΡΠ°Π½ΠΈΡΡ ΠΈ ΡΠΎΡΠΌΡΠ»ΠΈΡΠΎΠ²ΠΊΠ΅ ΡΠ΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°ΡΠΈΠΉ ΠΏΠΎ ΠΌΠ΅ΡΠΎΠ΄ΠΈΠΊΠ΅ ΡΠ°Π·ΡΠ°Π±ΠΎΡΠΊΠΈ ΠΏΠΎΡΠ°Π΄ΠΎΡΠ½ΡΡ
ΡΡΡΠ°Π½ΠΈΡ Π΄Π»Ρ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΡ Π² ΡΠ΅ΡΠΈ ΠΠ½ΡΠ΅ΡΠ½Π΅Ρ ΠΈΠ·Π΄Π°ΡΠ΅Π»ΡΡΠΊΠΎΠΉ ΠΏΡΠΎΠ΄ΡΠΊΡΠΈΠΈ. Π Π°Π±ΠΎΡΠ° ΡΠΎΡΡΠΎΠΈΡ ΠΈΠ· Π΄Π²ΡΡ
ΡΠ°ΡΡΠ΅ΠΉ, ΡΠΎΠ΄Π΅ΡΠΆΠΈΡ 83 ΡΡΡΠ°Π½ΠΈΡΡ, 3 ΡΠ°Π±Π»ΠΈΡΡ, 31 ΡΠΈΡΡΠ½ΠΎΠΊ. Π ΡΠΏΠΈΡΠΊΠ΅ Π»ΠΈΡΠ΅ΡΠ°ΡΡΡΡ ΡΠΎΠ΄Π΅ΡΠΆΠΈΡΡΡ 50 Π±ΠΈΠ±Π»ΠΈΠΎΠ³ΡΠ°ΡΠΈΡΠ΅ΡΠΊΠΈΡ
Π΅Π΄ΠΈΠ½ΠΈΡ ΠΈ 12 ΡΠ»Π΅ΠΊΡΡΠΎΠ½Π½ΡΡ
ΠΈΡΡΠΎΡΠ½ΠΈΠΊΠΎΠ².The master's thesis studies structurally-meaningful, visual-functional and advertising-marketing components of landing pages. On the basis of the analysis and systematization of information about the landing pages, the author developed the landing page of the book publication. The novelty of the master's thesis lies in determining the criteria for creating the most conversion landing page and formulating recommendations on the methodology for developing landing pages for promoting publishing products on the Internet. The work consists of two parts, contains 83 pages, 3 tables, 31 images. The bibliography contains 50 bibliographic units and 12 electronic sources