71 research outputs found

    Pengaruh Brand Name dan Country Of Origin terhadap Persepsi Kualitas dan Niat Beli Minuman Ringan Berkarbonasi

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    This study aims to test relationships between brand name and country of origin. Independent variable is brand name and country of origin. The dependent variable is perceived quality and intention to buy. The data collection is done directly by using a survey questionnaire. Hypothesis testing is done using simple regression with SPSS version 22.0. Results can be concluded that brand name and country of origin affect the perception of quality to the product and consumer purchase intention

    Analisis Pengaruh Persepsi Teknologi dan Persepsi Risiko terhadap Kepercayaan Pengguna M-banking

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    M-banking is a banking service that makes it possible to conduct banking transactions via mobile phones with an internet connection. Through m-banking, banking transactions become easier and simpler. One measure of the success of a bank is needed based on trust. Trust in m-banking depends on the perception of technology and the perceived risk of using the m-banking. We propose that 1) technology perceptions influence significantly on trust 2) risk perceptions significant to trust 3) technology perceptions and risk perceptions simultaneously influence trust and 4) technology perceptions have a significant influence on risk perceptions. The population in this study was that m-banking users with samples of 71 respondents were obtained through questionnaires. The data analysis technique used in this study is the t test and F test. The test results show that each hypothesis is accepted with a significance of less than 0.05 which means that 1) the perception of technology influences the significance of trust 2) the perception of risk influences the significance of trust 3) the perception of technological technology has a significant influence on perceived risk. Adjusted R Square 11% shows that there are still many factors beyond the perception of technology and perceptions of risk that can explain trust

    Bank Perkreditan Rakyat, Kepercayaan dan Loyalitas Nasabah

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    Bank perkreditan rakyat (BPR) adalah salah satu jenis bank yang dikenal melayani golongan mikro, kecil dan menengah terutama dalam penyaluran kredit. Seperti dengan bank umum, bank BPR mempunyai fungsi yang sama sebagai lembaga intermediate yang menghubungkan pihak yang mempunyai kelebihan dana dengan pihak yang membutuhkan dana. Pada saat ini seiring Perubahan kebijakan ekonomi, tantangan yang dihadapi bank BPR semakin tinggi. Bank BPR harus menjaga kepercayaan nasabah untuk menjaga loyalitas konsumen di saat bersamaan bank-bank umum ikut menyalurkan kredit di sektor UMKM.  Penelitian ini bertujuan untuk menguji apakah kepercayaan nasabah pada bank BPR berpengaruh pada loyalitas nasabah. Teknik sampling yang digunakan adalah purposive sampling yakni para nsasabah bank yang mempunyai pinjaman usaha di PD BPR Bantul. Data yang digunakan adalah data primer yang didapatkan melalui kuesioner. Periode sampling dilakukan pada bulan April-Mei 2018 dengan jumlah sampel sebanyak 45 debitur PD BPR Bantul. Hasil pengujian menunjukkan bahwa berdasar uji t, menunjukkan bahwa kepercayaan berpengaruh positif dan signifikan terhadap loyalitas nasabah. dengan nilai sig 0,000. Nilai R2 sebesar 0,332 menunjukkan bahwa masih terdapat banyak faktor lain di luar kepercayaan sebesar 66,8% yang menjelaskan loyalitas nasabah. &nbsp

    Kajian Faktor-Faktor yang Mempengaruhi Pendapatan Pelaku Usaha di Kawasan Wisata Kota Lama Semarang

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    The Semarang Old City's tourism area is one of the resorts owned by the city of Semarang. This tourism area has great potential to be developed. As the times goes by, the tourism area of Semarang City's evolved. It can be seen from the presence of tourists or visitors and business actors in the Semarang Old City's area. With the participation of stakeholders, such as government, private, and businessmen in the tourism area of Semarang Old City can thrive in the economic sector, either the regional economy or local economy, or business actors. In this study, one thing to be observed is the influence of the Semarang Old City tourism area's presence to the business actors' economy.The Semarang Old City set as heritage tourist area, with all its uniqueness. In the past, the Semarang Old City's tourist area was not as busy as now. Lately, the tourist area of Semarang Old City has developed; it can be seen from the number of visitors every day. In addition, it can be seen that many trade sectors and services come up in the Semarang Old City's area. Therefore, this study aimed to determine the characteristics relationship of business activity with business actors' income in the Semarang Old City's tourist area.The aims of this study were to examine and analyze the relationship between the business activity's characteristic with business actors in the Semarang Old City's tourism area. These objectives can be achieved by determining the goals, which were reviewing the characteristics of the area, visitors, business activities, entrepreneurs, and analyzing the influence of the Semarang Old City tourism area's presence to the business actors' economy. The analysis method used in this research is quantitative and descriptive methods with analysis technique that is supported by the data obtained through the observation and questionnaires.Based on this research, it is known the factors that influence the income of business actors in the Semarang Old City's tourism area, which are buyers' busy time, the amount of labor, business activity duration per day and the duration of business activities per week

    Pengaruh Atribut Produk Terhadap Keputusan Pembelian Abdul's Group Semarang

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    In order to achieve company goals better, Abdul's Group. Attributes can determine which ones are appropriate or not appropriate to the needs and desires konsumen.Tipe used explanatory research study with a sample size of 100 respondents was taken using a non probablity sampling with accidental sampling technique. Measurement scale with Likert scale. Data collection by interview using a questionnaire. Analysis of data using simple linear regression and multiple regression test with SPSS 16.0. While testing the hypothesis using the t test, f test, correlation coefficient, and the coefficient of determination. The results showed that prices have an influence on purchasing decisions with 0.618 correlation coefficient and the coefficient of determination of 38.2%, the packaging has an influence on purchasing decisions with 0.533 correlation coefficient and the coefficient of determination 28.4%, the service has an influence on purchasing decisions with a correlation coefficient of 0.823 67.7% and the coefficient of determination, the product quality has an influence on purchasing decisions with a correlation coefficient of 0.644 and a coefficient of determination of 41.5%, and the size has an influence on purchasing decisions with a correlation coefficient of 0.755 and a coefficient of determination of 56.9%, price, packaging , service, product quality, and size together have an influence on purchasing decisions by the equation Y = 1.584 + 0.928 + 4.328 X1 + 3.980 X2 + 1.278 X3 + 1.277 X4 X5. This shows that Abdul's Group has a good service, by having good communication between employees and customers, ketramapilan good The results menunujukan Abdul's Group has a good service in terms of employees' communication skills with customers and employees when describing the product, and has klemahan in terms of packaging, particularly on the security package. Conclusion The study is the product attributes affect purchase decisions. But there are still consumers who stated that the application of pricing, packaging, service, product quality, and size is not good. Advice for Abdul's Group is to maintain the value of the service, and the best Abdul's Group uses packing materials that meet the safety standards for food packaging

    Implementasi Peralatan Berbasis Android Berbantuan Bluetooth untuk Tampilan Pantauan Kondisi Instalasi Kelistrikan pada Otobis

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    Telah dilakukan integrasi peralatan berbasis Android berbantuan bluetooth ke sistem mikrokontroler ATmega32 untuk tampilan pantauan kondisi instalasi kelistrikan pada otobis. Kondisi terpantau berupa kondisi tidak terjadi gangguan hubung singkat atau sistem dikatakan aman dan kondisi terjadi gangguan hubung singkat dan perlu perbaikan, yaitu saat terdapat gangguan pada lampu pada instalasi kelistrikan pada otobis, meliputi: (i) lampu ruangan, (ii) lampu dekat, (iii) lampu jauh, (iv) lampu rem, (v) lampu mundur, dan (vi) lampu hazard. Perangkat komunikasi berbasis Android dengan telepon genggam (handphone) merk Samsung I8190 untuk pengoperasian aplikasi. Modul bluetooth terdapat 2 buah pin untuk tegangan 5 volt dc dan 2 buah pin untuk RX dan TX

    Pengaruh Penambahan Abu Ampas Tebu Dan Semen Terhadap Karakteristik Tanah Lempung Ekspansif Di Bojonegoro

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    Tanah Lempung ekspansif adalah tanah yang yang mempunyai kekuatan yang kurang baik jika digunakan untuk konstruksi bangunan diatasnya. Tanah ekspansif yang ada di sekitar Desa Njelu, Bojonegoro. ini memiliki daya dukung tanah rendah dan memiliki sifat mengembang dan menyusut tinggi jika terjadi Perubahan kadar air pada tanah ekspansif tersebut. Untuk mengurangi kerugian yang disebabkan tanah lempung ekspansif pada konstruksi bangunan atau jalan raya maka dilakukan suatu uspaya guna memperbaiki sifat tanah lempung ekspansif itu sendiri yaitu dengan penambahan zat aditif abu ampas tebu dan semen. Campuran bahan aditif abu ampas tebu dan semen menggunakan kadar 8% abu ampas tebu + 4% semen, 8% abu ampas tebu + 6% semen, 8% abu ampas tebu + 8% semen. Dari hasil penelitian diketahui beberapa karakterisitik seperti menurunnya nilai specific gravity, nilai indeks plastisitas turun, penurunan nilai Cc, peningkatan berat isi kering, penurunan kadar air optimum (OMC), meningkatnya nilai CBR dan menurunnya nilai Swelling. Pada prosentase 8% abu ampas tebu dan 6% semen menghasilkan nilai CBR unsoaked optimum yaitu sebesar 10,899% dan meningkatkan nilai CBR sebesar175,78%. Sedangkan nilai pengembangan (swelling) terkecil berada pada prosentase campuran 8% abu ampas tebu dan 8% semen sebesar 0,2920% dan menurunkan nilai swelling hingga 95,27%

    Dampak Desentralisasi Fiskal terhadap Kesehatan Masyarakat (Studi di Provinsi Daerah Istimewa YOGYAKARTA)

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    Penelitian ini bertujuan untuk menganalisis secara empirik dampak desentralisasi fiskal terhadap tingkat kesehatan masyarakat di Provinsi Daerah Istimewa Yogyakarta. Indikator yang digunakan dalam menilai perkembangan tingkat kesehatan masyarakat adalah dengan mem-proxykan Indeks Pembangunan Manusia (IPM) dan Usia Harapan Hidup. Sampel dalam penelitian ini adalah pemerintah daerah kabupaten/kota di Provinsi Daerah Istimewa Yogyakarta. Teknik pengambilan sampel menggunakan purposive sampling dari kategori pemerintah daerah yang memiliki data dari tahun 2007 sampai 2013. Analisis penelitian ini menggunakan metode SmartPLS. Hasil penelitian ini menunjukkan bahwa desentralisasi berpengaruh negatif terhadap tingkat kesehatan masyarakat. Desentralisasi fiskal tidak berpengaruh positif terhadap usia harapan hidup. Tingkat kesehatan masyarakat berpengaruh positif terhadap usia harapan hidup
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