ANALISIS LITERASI EKONOMI DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN OLEH PESERTA DIDIK DI SMK NEGERI 1 PONTIANAK

AbstractThis thesis is entitled Analysis of Economic Literacy in Purchasing DecisionMaking by Students at SMK Negeri 1 Pontianak. The sub-problems are (1) How isthe understanding of students' economic literacy in SMK Negeri 1 Pontianak? (2)Does economic literacy affect the purchasing decisions of students at SMK Negeri 1Pontianak? (3) How are students' purchasing decisions made at SMK Negeri 1Pontianak? The research approach used is a qualitative approach with descriptiveresearch methods. Data collection techniques used are observation and interviewtechniques.The results of the study show (1) that students' understanding ofeconomic literacy at SMK Negeri 1 Pontianak is not good, because there are stillsome economic activities that they do not know about or lack of understanding ofeconomic actors. (2) Economic literacy is influential in making purchasingdecisions for students of SMK Negeri 1 Pontianak. It is very influential becausethere are still many students who cannot prioritize a purchase so that purchasingactivities are not focused on the items needed. (3) Students' purchasing decisionmaking is still not good, because they are more likely to follow trends and theenvironment in making purchasing decisions.Keywords: Economic literacy, Purchase decision makin

STUDI KOMPARATIF KECENDERUNGAN IMPULSIVE BUYING ANTARA MASYARAKAT PERKOTAAN DENGAN MASYARAKAT PERDESAAN PADA MASA PANDEMI.

This research aims to find out the differences in impulsive buying tendencies between urban communities and rural communities during the pandemic. The method used is a comparative descriptive research method using inferential statistical analysis techniques. The source of this research data is the urban community, which is located in Kuala Dua and the rural community, which is located in the seburing village. Data collection in this study was obtained from the results of a questionnaire distributed by researchers to respondents. The hypothesis testing used in this study is to use a t test which shows that the hypothesis test results use an independent sample t-test, that the calculated value > ttabel and the sig value. (2-tailed) 0.041 < 0.05, which means Ha is accepted and Ho is rejected, so it can be concluded that there is a significant difference in the tendency to impulsive buying between urban communities and rural communities during the pandemic. As for the differences based on income earned by consumers, basically this study took a sample of respondents who were 23 years old and above and who already had their own income.

PENGARUH PERUBAHAN SOSIAL TERHADAP PENDIDIKAN KARAKTER PADA ANAK ANAK DI RT 059/RW013 PERUMNAS ROBAN

This study aims to determine Social Changes towards Character Education in children in Rt 059/ Rw 013 Perumnas Roban, Central Singkawang District, Singkawang City. The research method used is descriptive quantitative research. The research sample was 42 children of Rt 059/ Rw 013. The data collected was in the form of a questionnaire consisting of four indicators, namely Social Changes in Association, Social Changes in Communication, Social Changes Due to Smartphones, and Social Changes in Self-Esteem. Based on the results of data analysis, the frequency of Social Change is 57% (24 children) in the Moderate category. Character education for children in Rt 059 / Rw 013 Perumnas Roban, Singkawang Tengah District, Singkawang City obtained a proportion of 48% (20 children), included in the medium category. The effect of social change on character education is 0.583 with a significance of 0.5%. So that the results obtained tcount ttable, namely 55,892 2,021. Furthermore, there is a positive influence between Social Change on Character Education for children in Rt 059/Rw 013 Perumnas Roban, Central Singkawang District, Singkawang City

ANALISIS BAURAN PEMASARAN PROMOSI DAN TEMPAT DALAM MENINGKATKAN PENJUALAN PRODUK HERBAL HPA

AbstractTwo main marketing objectives are attracting new customers by promising superior valueand retaining current customers by providing satisfaction. The general problem that is tryingto be lifted in this research is "how to analyze promotion and marketing mix of places inincreasing sales of HPA Pontianak Herbal products". The method used in this study is a casestudy method with a form of qualitative research. Based on the results of the study througha 5-respondent interview answer and also based on observations that the HPA promotionmix of product sales is implementing advertising media in the form of outdoor media andlower-line media. Sales promotion Apply Customer promotion, trade promotion, businesspromotion. Personal sales are also applied with face-to-face sales. Public relations are alsoimplemented, and direct marketing is implemented through online and offline stores. HPAlocation analysis of product sales has no official centralized location in Pontianak, while thetype of distribution channel used HPA There are two, first producers-stockist/Distributor-member/Reseller-member/consumer, and both manufacturers/ Company-Stokis/Distributor-member/consumer.Keywords: Analysis, Promotion mix, Place mix, Product sale

ANALISIS EFEKTIVITAS PROMOSI DALAM MENINGKATKAN JUMLAH KONSUMEN PADA PT. CEPAT VERSI ARLI SINGKAWANG

AbstractThis research was motivated by word of mouth promotion which resulted in an increase in the number of consumers which meant an increase in income at PT. Cepat Versi Arli Singkawang. Research on the effectiveness of this promotion was conducted on consumers. This research also uses a qualitative method with a case study approach, data collection techniques by interview using a voice recording device from a cellphone and also a notebook because there are consumers who refuse to be partners but are willing to be interviewed. The results of the analytical research conducted are known to increase the number of consumers who are relatively stable every day, measuring the effectiveness of word of mouth promotion using the Empathy (Empathy), Impact (Impact), Persuasion (Persuation), Communication (EPIC) method model) is effective. The cause of effective word of mouth promotion that can increase the number of consumers is the selling price of the products sold are very affordable, complete, and in a place that makes consumers feel comfortable.Keywords: Consumers, Word of mouth promotion, Promotion Effectiveness

ANALISIS INTERAKSI EDUKATIF ANTARA GURU DAN PESERTA DIDIK KELAS XII SMAN 1 JAWAI

AbstractThis study aims to determine the interaction between teachers and students in economic learning. The method in this research uses descriptive qualitative method with the form of research, namely case study research. The subjects of this study were 30 teachers of class XII SMA Negeri 1 Jawai. The data collection techniques used in this research are direct observation techniques with data collection tools in the form of observation sheets of student learning activities, interviews, and documentation. The indicators seen from economic learning activities (1) attract students' attention (2) motivate students (3) structure of the lesson (4) remind the topics that are mastered with new topics (5) respond to situations (6) convey information (7) explain giving motivation (8) Express personal opinion (9) Focus attention (10) Summarize the main points of the lesson (11) Provide psychological encouragement to students (12) Provide instructions for subsequent lessons (13) Conduct evaluation. Based on the data, the results can be obtained and it can be concluded that the educational interaction between teachers and students is quite good.Keywords: Economic, Educational Interactionslphabetic, Learnin