AbstractThis thesis is entitled Analysis of Economic Literacy in Purchasing DecisionMaking by Students at SMK Negeri 1 Pontianak. The sub-problems are (1) How isthe understanding of students' economic literacy in SMK Negeri 1 Pontianak? (2)Does economic literacy affect the purchasing decisions of students at SMK Negeri 1Pontianak? (3) How are students' purchasing decisions made at SMK Negeri 1Pontianak? The research approach used is a qualitative approach with descriptiveresearch methods. Data collection techniques used are observation and interviewtechniques.The results of the study show (1) that students' understanding ofeconomic literacy at SMK Negeri 1 Pontianak is not good, because there are stillsome economic activities that they do not know about or lack of understanding ofeconomic actors. (2) Economic literacy is influential in making purchasingdecisions for students of SMK Negeri 1 Pontianak. It is very influential becausethere are still many students who cannot prioritize a purchase so that purchasingactivities are not focused on the items needed. (3) Students' purchasing decisionmaking is still not good, because they are more likely to follow trends and theenvironment in making purchasing decisions.Keywords: Economic literacy, Purchase decision makin
