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    2 research outputs found

    정치성향과 글로벌성이 앱솔루트의 촛불집회 광고에 미치는 영향: 대학생 소비자들의 반응을 중심으로

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    Publication venue
    Institute of Communication Research
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    Field of study
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    An Exploratory Study on the Characteristics of Branded Contents

    Author
    Publication venue
    'Korea Society for Consumer Advertising Psychology'
    Publication date
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