A study on dialogic communication, trust, and distrust: Testing a scale for measuring organization–public dialogic communication (OPDC)

Although there is a wide range of discussion on dialogic communication, or dialogue, in the field of public relations, little research has dealt with the empirical measurement of organization–public dialogue. The primary purpose of this study was to test the proposed scale for measuring organization–public dialogic communication (OPDC). Additionally, this study aimed to demonstrate the link between dialogic communication and trust=distrust between organizations studied and their publics. For the research purpose, two anonymous online surveys were used to collect the data. The participants were American consumers randomly selected from a representative research panel of online survey participants (N¼704). According to the results, the proposed 2-factor, 28-item scale of OPDC was valid and reliable. Also, for further empirical validation, this study found that the proposed scale of OPDC is significantly related to public trust and distrust. Given the scarcity of the empirical research on OPDC, the results of this study can contribute to further research in communication management. © Taylor & Francis Group, LLC

A framework linking organization-public relationships and organizational reputation in public relations management

[No abstract available

From concerned citizens to activists: a case study of 2015 South Korean MERS outbreak and the role of dialogic government communication and citizens' emotions on public activism

This study investigated the cognitive-affective-behavioral sequence of public activism by examining the role of citizens' perception of government dialogic communication during a national pandemic crisis. Through a case study of the 2015 Middle-East respiratory syndrome (MERS) outbreak in South Korea, the results of a survey of 400 South Korean citizens showed that distrust in government and a high level of situational uncertainty were significantly mitigated by citizens' perceptions of government efforts for dialogic communication during the crisis. Conversely, when the perception of dialogic government communication was low, high distrust in government increased cynicism, anger, and anxiety among citizens; high situational uncertainty led to higher levels of anger and anxiety, but not cynicism. Consequently, the findings showed that anger, anxiety, and cynicism significantly motivated citizens' intentions to take actions against the government. Direct and positive effects of anger, anxiety, and cynicism on activism participation were not found and were mediated by the citizens' activism intentions

The influence of chronic and temporary accessibility on trust and policy support

Food is very closely related to our everyday life and consumers are intolerable to food risk. The impact of media report on food risk perception has been addressed but more elaborated approach on consumers' cognitive process of food risk perception via media is needed. Theoretically guided by accessibility theory, we examined the relationship between consumers' perception of food risk (i.e. food schema), media use, media frame, trust, and policy support. Furthermore, anger was employed as a mediating variable influencing on trust and policy support. Results found that the level of media use had a significant positive effect on trust and policy support. Among the media frames, the government responsibility frame and corporate responsibility frame were shown to be negative predictors for trust and policy support. As for the food schema, checking schema was the most influential negative factor on trust and policy support. Anger was found to exert a negative effect on trust and policy support but this effect decreased if the level of trust was high. In terms of the relationship between media frames and the food schema on anger, most food schema reduced the strong positive effects of the media frame on anger. This means peoples' anger induced by media frames can be diminished by individuals' specific food schema. Both theoretical and practical implications are discussed

Big Data Analyses of Korea's Nation Branding on Google and Facebook

Big Data researchers have typically focused on images, trends, risk management, storytelling tools, and marketing. However, research into nation branding content disseminated through online platforms remains scarce. In this exploratory study, we collected data regarding Korea's nation branding and related material from Google and Facebook (the most widely used search engine and the most popular social networking service, respectively). By semantically analyzing this data, we provide a structural understanding of international perspectives on Korean culture. Online platforms serve as infrastructures that governments use to develop and distribute various applications throughout the world. The link between nation branding and the Korean Wave highlights the need for additional research examining the specific elements of Korea's nation brand and the branding strategies deployed via online platforms

Comparative nation-branding analysis of Big Data: Focusing on Korea and Japan

This exploratory research used Google to collect atypical data concerning Korea and Japan's nation branding and used these to provide a structural description of the international perspectives of the countries' cultures. Japan differs from Korea by focusing on developing various media, content, and geographical factors through fostering and supporting private-run local brands; also, variations relating to history, strategy, and system have resulted in different online nation-branding practices between the two countries. This study proposes several methods of enhancing nation branding and suggests further analysis of both private and public sector discussions, traditional and up-to-date channels, and various media content