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5 research outputs found
Marketing Strategy based on Involvement and Image Analysis of Judo
Author
Anderson J. C.
Dodds W. B.
+23ย more
File K. M.
Fiske S. T.
Gwinner K. P.
Park C. W.
Shank M.
Zaichkowsky J. L
๊ถ์ค๊ธฐ
๊น๊ธฐํ
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๊น๋ด์
๊น์์
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์กฐ๊ด๋ฏผ
์กฐ๋ฐฉํ
์ฐจ์ฉ๋ฐฑ
์ต๊ด์ฉ
Publication venue
'Korean Alliance Of Martial Arts'
Publication date
Field of study
No full text
Crossref
An Analysis of Patriotic Advertising Effectiveness : Case Study of the 2008 Beijing Olympics
Author
Anderson J. C.
Bagozzi R. P.
+33ย more
Balabanis G.
Baughn C. C.
Crana F. G.
Fornell C.
Gelb B. D.
Grass R. C.
Han C. M.
Holbrook M. B.
Hu L.
MacKenzie S. B.
MacKenzie S. B.
Peterson R. A.
Sharma S.
Sheinin D. A.
Shimp T. A.
๊น์์ฑ
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์กฐ๋ด์ฐ
์ฐจ์ฉ๋ฐฑ
์ฑ๊ตญ๋ณ
Publication venue
'Korea Institute of Sport Science'
Publication date
Field of study
No full text
Crossref
The Effect of Participation of Pro Volleyball Audience on Brand Property of Title Sponsor Enterprise : about Hillstate 2006-2007 V-league
Author
Bagozzi R. B
Bhattacharya C. B
+39ย more
Gardner M
Gilbert
Grimes E
Javalgi R. G
Keller K. L
Marshall D. W
Martin J. H
Quester P. G
Reid I. S
Robertson T. S
Shanklin W. L
Stotlar D. K
Stotlar D. K
Winters L. C
Winters L. C
Witcher B
Zaichkowsky J. L
๊น๋ฏผ์ฒ
๊น์ฉ๋ง
๊น์ฉ๋ง
๊น์ฉ๋ง
๊น์ฉ๋ง
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์ฐจ์ฉ๋ฐฑ
์ฑํ์น
์ต์ฒญ๋ฝ
Publication venue
'Korea Institute of Sport Science'
Publication date
Field of study
No full text
Crossref
The Effects of Field and TV Sports Sponsorship in Sporting Events
Author
Bennett R.
Bornstein R. F.
+37ย more
Bushman B. J.
Clancey M.
Cohen J. T.
Danaher P.
Das S.
dโAstous A.
Gilbert D.
Godden D. R.
Goldberg M. E.
Grush J. E.
Gwinner K. P.
Jacoby J.
Javalgi R. G.
Krugman D. M.
Lardinoit T.
Meenaghan J. A.
Meenaghan J. A.
Nebenzahl I.
Pavelchak M. A.
Strayer D. L.
Zajonc R. B.
๊ตฌ๊ตํ
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Publication venue
'Korea Society for Consumer Advertising Psychology'
Publication date
Field of study
No full text
Crossref
A Study on the Influence of Innovative Perception of & Involvement in Sports Product on Hedonic Value, Product Attitude and Purchase Intention
Author
Anderson J. C.
Andrews J.
+47ย more
Babin B. J.
Bagozzi R. P.
Bagozzi R. P.
Bloch P. H.
Donovan R. J.
Fornell C.
Gregan-Paxton J.
Henard D. H.
Higie R. A.
Jones M. A.
Krugman H. E.
Montoya-Weiss M. M.
Moreau C. P.
Pan Y.
Putrevu S.
Sethi R.
Spangenberg E. R.
Stoel L.
Tse D. K.
Vandecasteele B.
Veryzer R. W.
Wakefield K. L.
Weun S.
Zaichkowsky J. L.
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ํฉ๋ฏผ์ฐ
Publication venue
'Korea Institute of Sport Science'
Publication date
Field of study
No full text
Crossref