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3 research outputs found
4์ฐจ ์ฐ์ ํ๋ช ์๋ ์ ๋ถ ์ปค๋ฎค๋์ผ์ด์ ์ ๋ ๊ฐ์ ๋ฐฉ์ ์ฐ๊ตฌ
Author
๋จํ์ฐ
๋ฐํํฌ
+5ย more
์ด์ค์
์ดํ์ค
์์ํ
์ง์คํ
์ต๋์ฑ
Publication venue
์ธ์ข
Publication date
01/01/2019
Field of study
No full text
K-Developedia(KDI School) Repository
The Effect of Cross-model Advertising on Consumer Evaluation
Author
Aaker J. L.
Appelt K. C.
+47ย more
Avnet T.
Avnet T.
Cesario J.
Cesario J.
Chaudhuri A.
Chernev A.
Derogatis L. R.
Friedman R. S.
Haws K. L.
Higgins E. T.
Higgins E. T.
Higgins E. T.
Higgins L. C.
Holler M.
Iyer E.
Kanungo R. N.
Knoll S.
Koenig A. M.
Labroo A.
LaTour M. S.
LaTour M. S.
Lee A. Y.
Liberman N.
Lien N. H.
Lindner K.
Lynch J.
Mackenzie Scott B.
Pennington G.L.
Petrova P. K.
Pham M. T.
Pham M. T.
Pham M. T.
Schwarz N.
Sengupta J.
Signorelli N.
Sung Y.
Thayer R. E.
Vinacke W. E.
Wang J.
Zhu R.
๊น์ํฌ
๋์ ์ฌ
์ ์ํ
์์์
์์ค
์ง์คํ
์ต์์
Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
No full text
Crossref
The Effects of Need for Closure and Self Construal on the Attitude towards Mixed Emotional Donation Advertising
Author
Aaker J.
Anand P.
+95ย more
Bendapudi N.
Benet-Martรญnez V.
Budner S.
Burroughs J. E.
Burroughs J. E.
Cacioppo J. T.
Chaiken S.
Chang C.
Chaudhuri A.
Chirumbolo A.
Chu K.
Cialdini R. B.
Cialdini R. B.
Colwell M. J.
Coulter R. H.
Crisp R. J.
Dahl D. W.
Debevec K.
DeJong R.
Fishbein M.
Friedman R. S.
Friedman R. S.
Fรถrster J.
Garrett T. C.
Gerend M. A.
Goodstein R. C.
Grasshoff K.
Gudykunst W. B.
Hastie R.
Hemenover S. H.
Hershfield H. E.
Houston M. J.
J. Sanchez-Burks
Jhang J. H.
Kruglanski A. W.
Kruglanski A. W.
Lakshmanan A.
Lalwani A. K.
Larsen J. T.
Leigh J. H.
Leung A. K.
Levin I. P.
Lien N. H.
Lindner K.
Lynch J.
Mackenzie S. B.
Maddux W. W.
Markus H.
Markus H. R.
Mcquarrie E. F.
Mcquarrie E. F.
Meece D. W.
Mehta R.
Meyers-Levy J.
Meyers-Levy J.
Meyers-Levy J.
Moreau C. P.
Mukherjee A.
Nabi R. L.
Palmgreen P.
Phillips B. J.
Ramanathan S.
Redfern W.
Schwarz N.
Sellier A. L.
Signorelli N.
Singelis T.M.
Srull T. K.
Srull T. K.
Stathakopoulos V.
Sung Y.
Thayer R. E.
Triandis H. C.
Vermeir I.
Vinacke W. E.
Wallack L.
Webster D.
Williams P.
Wright S.
Wyer R. S. Jr.
Yang X.
๊น๊ด์
๊น์ง์ค
์ด์น์กฐ
์ด์ง์ฉ
์ ์ค์ฅ
์ฃผ๊ฒฝํฌ
์ฃผ๊ฒฝํฌ
์ฃผ๊ฒฝํฌ
์ฃผ๊ฒฝํฌ
์ฃผ๊ฒฝํฌ
์ง์คํ
์ต์ง์
์ต์ง์
ํฉ์์ง
Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
No full text
Crossref
