11 research outputs found
A Study on Transmedia Storytelling Case Analysis of Global Package Design for the Brand Experience
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An Exploratory Study of Interactive Advertising Campaign Based on the Transmedia Stroytelling Strategy
No full textA Study on Flexible Identity for the Expansion of Brand Experiences(Sense, Feel, Think, Act, Relate)
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Rhetorical Analysis of the City Brand of Incheon in the Aspect of Tourism Destination - Focused on Slogan Analysis -
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