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An Exploratory Study of Interactive Advertising Campaign Based on the Transmedia Stroytelling Strategy
Authors
김병희
소유나
+4 more
이봉희
이상민
장동련
전경란
Publication date
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'Korea Digital Design Council'
Doi
Abstract
Abstract is not available.
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info:doi/10.17280%2Fjdd.2015.1...
Last time updated on 12/02/2021