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2 research outputs found
Effect of Parent Brand Image and Brand Awareness on Perceived Value and Brand Evaluation to Extended Brand : Focusing on the Bottled Water
Author
Aaker D.
Aaker D. A.
+62ย more
Aaker D. A.
Babin B. J.
Bojanic D. C.
Boulding W.
Chen P. T.
Chowdhury J.
Dodds W. B.
Engel C.
Ettinger W. H.
Fornell C.
Grรถnroos C.
Holbrook M. B.
Keller K. L.
Keller K. L.
Mano H.
McDougall G. H.
Oliver R.L
Parasuraman A.
Park C. W.
Park C. W.
Sheth J. N.
Sichtmann C.
Sirdeshmukh D.
Smith D. C.
Sweeney J. C.
Taylor V. A.
Yang K.
Yang Z.
Zeithaml V.
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ํ์ฉํธ
ํ๋ณ์
ํฉ์ฑ์
Publication venue
'Korea Service Management Society'
Publication date
Field of study
No full text
Crossref
Effects of Message Framing, Eco-friendly Consciousness, and Advertising Appeal Types on Consumer Attitude toward Green Product
Author
Alwitt L. F.
Andreoni J.
+73ย more
Banerjee S.
Bettman J. R.
Block L. G.
Chan R. Y.
Chang C.
Cottrell S. P.
Das E.
Davis J. J.
Dens N.
Flora J. A.
Flora J. A.
Ganzach Y.
Gardner M. P.
Golden L. L.
Hartmann P.
Heath T. B.
Holbrook M. B.
Kareklas I.
Liu S. S.
MacKenzie S. B.
Maheswaran D.
Minton A. P.
Okazaki S.
Puto C. P.
Rothman A. J.
Schultz P. W.
Schwepker C. H. Jr
Shen L. J.
Shiv B.
Skowronsik J.
Smith G. E.
Thaler R.
Tversky A.
Viswanath K.
West P. M.
Xue F.
Zielske H. A.
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์ต์์
ํ์์
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Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
No full text
Crossref