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3 research outputs found
The Effect of Induced-Hypocrisy Advertisement on Smokers' Attitudes in Anti-Smoking Campaign
Author
๊น์ฐ์ง
๋ฐ์ข ๋ฏธ
+4ย more
์๋๊ทผ
์ด์ฒ ํ
ํ์ข ์
ํ์ํฌ
Publication venue
'Brand Design Association of Korea'
Publication date
Field of study
No full text
Crossref
Effective Coping Strategy to Crisis Considering Crisis Strength
Author
Benoit W. L.
Coombs W. T.
+19ย more
Coombs W. T.
Coombs W. T.
Holbrook M. B.
Pearson C. M.
Urbany J. E.
๊ถํ๋ฏผ
๊น์์ฑ
๊น์ง์
๊น์งํ
๋ฌธ๋ฌ์ฃผ
๋ฏผ์ง์
๋ฐํ์
๋ฐฉ๊ด์
์๋๊ทผ
์ด์๊ฒฝ
์ฅ์์ง
์ ํ๋ฏธ
์ ํฌ์
์กฐ์ ์ด
Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
No full text
Crossref
Effects of SNS WOM Information Characteristics on Trust, Purchase Intention and WOM Intention: Focusing on the Moderating Effects of Social Capital
Author
Aaker J. L.
Bickart B.
+32ย more
Bickart B.
Chatterjee P.
Chiou J. S.
Crowley A. E.
Engel J. E.
Erdem T.
Glynn M. W.
Granovetter M. S.
Helliwell J. F.
Helm S.
Lis B.
Sharma S.
Smithson M.
Steuer J.
Tseng S.
๊น์ฑํ
๊น์ ์ค
๊นํ์
๋ฐ๋์ญ
์ฑํ์ง
์กํฅ๊ท
์๋๊ทผ
์ค๋ฏธํ
์ด์๋ด
์ด์ ์ฃผ
์ดํ์
์ดํ์ฃผ
์์ฑํ
์ ์ฑ๋ฅ
์ถํ
ํ์ง์
ํ์ง์
Publication venue
'Culinary Society of Korea'
Publication date
Field of study
No full text
Crossref