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5 research outputs found
A Study on the Use of Digital Signage as a Communication Marketing Strategy
Author
๋ฅ์ฌ์
๋ฌธ์ฒ ์
๋ฐ์ฑ์ฒ
์ ์ผ๊ธฐ
Publication venue
'Korea Design Knowledge Society'
Publication date
Field of study
No full text
Crossref
A Study on the Effects of Motivations to Use Smart Advertising and Sociopsychological Attributes on Satisfaction with Customized Smart Advertising among College Students ๏ผWith a focus on the variables of social conformity, innovativeness, and apprehension with online privacy๏ผ
Author
Kim J. K.
Liang Y. H.
+18ย more
Sheung C. T.
๊ธฐ์์ง
๊น์ ๊ธฐ
๋ฐ๋ฏผ์
๋ฐฑํ๊ทผ
์์นํ
์ ์ผ๊ธฐ
์์ํ
์์ฐฝ๊ท
์ฐํ์ง
์ ์น์ฝ
์ด์ ๊ธฐ
์ฅ์ฉํธ
์ต๋ฏผ์ฑ
์ต๋ฏผ์ฑ
์ต๋ฏผ์ฌ
ํ์ฑํธ
ํ์๊ฒฝ
Publication venue
'Korean Political Communication Association'
Publication date
Field of study
No full text
Crossref
An Exploratory Study on the Characteristics of Branded Contents
Author
Brackett L. K.
Bruner G. C.
+22ย more
Chen Q.
Ducoffe R. H.
MacKenzie S. B.
Min-Wook Choi
Shimp T. A.
๊น์ฐ๋ฏธ
๊น์์
๊นํจ๊ฒฝ
๋์ง์
๋ฌธ์ฅํธ
๋ฐ์ํ
์ ์ผ๊ธฐ
์๋์ฒ
์ผ๋์ญ
์ด๊ตญ์ฉ
์ด์น์
์ด์น์
์ด์์
์ด์ฉ๊ฑด
์ ์ข ์ฐ
์กฐํ์ง
ํ๋คํ
Publication venue
'Korea Society for Consumer Advertising Psychology'
Publication date
Field of study
No full text
Crossref
A Study on the Measures to Improve the Broadcasting Sponsorship System
Author
Babin L. A.
Balasubramanian S. K.
+24ย more
dโAstous A.
Gangadharbatla H.
Gupta P. B.
Hackley C.
Karrh J. A.
Nebenzahl I. D.
Reed J. D
Russel C. A.
Schweidel D. A.
Shears P.
๊น๋ฏผํธ
๊น์ง์
๋ฐ์ข ๋ฏผ
๋ฐ์ฃผ์ฐ
๋ฐ์ฃผ์ฐ
๋ฐ์ฐฌ๊ฒฝ
์ ์ผ๊ธฐ
์ ์น์ฝ
์ด๊ธฐํ
์ด์๋
์ด์์
์ด์์
์ดํฌ๋ณต
์ ์ฐ์ฐ
Publication venue
'Korean Political Communication Association'
Publication date
Field of study
No full text
Crossref
Influences of Usersโ Perceived Interactivity of Digital Signage on the Adoption Process
Author
Ballantine P. W.
Bhattacherjee A.
+28ย more
Burgoon J. K.
Burke R. R.
Chebat J.-C.
Chen Q.
Dellaert B. G. C.
Dennis C.
Dennis C.
Kierzkowski A.
Liu Y.
Liu Y.
McMillan S. J.
Peterson R. A.
Rafaeli S.
Teller C.
Wakefield L.
๊ฐํ์ค
๊น์ฌ์
๊น์ฌ์
์ ์ผ๊ธฐ
์ฌ์ฑ์ฑ
์ํฌ์ง
์ํฌ์ง
์์ฃผํฌ
์ด์์ฌ
์ด์ฃผํ
์ต๋ํ
์ต๋ฏผ์
ํ๊ด์
Publication venue
'Design Institute, Inje University'
Publication date
Field of study
No full text
Crossref