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    8 research outputs found

    A Study on the Acceptance of Digital Outdoor AD Configuration Factors : Focused on the Type of Difference

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    The Korean Advertising and PR Practitioners Society
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    No full text
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    Effect of Smart phon user Characteristics on Attitude toward Advertising

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    Korea Society of Design Trend
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    No full text
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    A Study on the Use of Digital Signage as a Communication Marketing Strategy

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    'Korea Design Knowledge Society'
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    No full text
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    Influence of Brand Webtoons’ Perceived Attributes on Purchase Intention : Applying Word-of-Mouth Intention as Mediating Variable

    Author
    Publication venue
    The Korean Advertising and PR Practitioners Society
    Publication date
    Field of study
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    A Study on the Effects of Motivations to Use Smart Advertising and Sociopsychological Attributes on Satisfaction with Customized Smart Advertising among College Students －With a focus on the variables of social conformity, innovativeness, and apprehension with online privacy－

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    'Korean Political Communication Association'
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    No full text
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    An Exploratory Study on the Characteristics of Branded Contents

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    'Korea Society for Consumer Advertising Psychology'
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    No full text
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    A Study on the Measures to Improve the Broadcasting Sponsorship System

    Author
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    'Korean Political Communication Association'
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    Field of study
    No full text
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    Influences of Users’ Perceived Interactivity of Digital Signage on the Adoption Process

    Author
    Publication venue
    'Design Institute, Inje University'
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    No full text
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